GBK glossarySearch the glossaries created from glossary-building KudoZ (GBK) questions. | To see the desired glossary, please select the language and then the field of expertise. |
Home - English
- Marketing
- Search
- Term
- Marketing
- Definition(s)
- the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment. NSW Small Business
- Example sentence(s)
- There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. - About.com: Marketing
![](/images/wikiwords/small_grey_arr.gif) - The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). - Qualtrics.com
![](/images/wikiwords/small_grey_arr.gif) - The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. - Center for Business Planning
![](/images/wikiwords/small_grey_arr.gif) - Compare this term in: Serbian, Croatian, Albanian, Arabic, Bulgarian, Catalan, Czech, Chinese, Danish, German, Dutch, Greek, Spanish, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Macedonian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Swedish, Turkish, Ukrainian, Vietnamese
| | The glossary compiled from Glossary-building KudoZ is made available openly under the Creative Commons "By" license (v3.0). By submitting this form, you agree to make your contribution available to others under the terms of that license. ![Creative Commons License](http://i.creativecommons.org/l/by/3.0/88x31.png) | | | | X Sign in to your ProZ.com account... | | | | | | |