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          • Term
            • loss leader
          • Additional fields of expertise
          • Definition(s)
            • A good sold at a price below the current market cost. This pricing is often used to lure shoppers into a store so that they are more likely to buy the vendor's other products. TapRun.com
          • Example sentence(s)
            • Some retailers place loss leaders at the back of their stores so consumers will have to walk by other, more expensive products to get to them. - Investopedia by
            • Though loss leader pricing is a good strategy towards building traffic to a store you would need to ensure you are actually generating an incremental profit, rather than a substantial loss. - Small Business Trends by
            • Gaming consoles are strategically priced as loss leaders to encourage the purchase of video games, a complementary good to the console. When customers purchase the higher margin games that frequently follow the console, a gaming company can start to recoup some of the losses they bore initially. - smile.io by
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    • Persian (Farsi)
      • Marketing
        • Search
          • Term
            • کالای قربانی
          • Additional fields of expertise
          • Definition(s)
            • کالای قربانی، یکی از سنتی روش‌های افزایش مشتری می‌باشد که اگر به درستی اجرا شود، می‌تواند مخاطب را به مشتری، مشتری را به مشتری وفادار و حتی مشتری از دست رفته را به مشتری فعال تبدیل کند. در این روش، بر روی یکی از اجناس فروشگاه، تخفیفی عجیب و باورنکردنی ارائه می‌کنیم. در نتیجه مشتریان برای خرید آن هجوم آورده و به هوای آن اجناس دیگری نیز از فروشگاه ما خریداری خواهند نمود. ویرگول - by Farzad Akmali
          • Example sentence(s)
            • (کالایی که برای جلب مشتری ارزان و یا حتی با ضرر فروخته می شود) کالای مشتری آور، کالایی که با ضرر فروخته میشود برای جمع کردن مشتری - آبادیس by Farzad Akmali
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