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          • Term
            • buying behavior
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          • Definition(s)
            • It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market. MBA Skool
          • Example sentence(s)
            • Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. - clootrack by
            • Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. - omniconvert by
            • An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. - snovio by
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    • Greek
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          • Term
            • αγοραστική συμπεριφορά
          • Additional fields of expertise
          • Definition(s)
            • "Η αγοραστική συμπεριφορά καταναλωτών αναφέρεται στην αγοραστική συμπεριφορά τελικών καταναλωτών και νοικοκυριών που αγοράζουν αγαθά και υπηρεσίες για προσωπική κατανάλωση." http://compus.uom.gr/MOM171/document/Dia - by Kleopatra Polyzou
          • Example sentence(s)
            • Από τον τίτλο της εργασίας στα Ελληνικά και την αντίστοιχη απόδοση στα Αγγλικά: "Η online αγοραστική συμπεριφορά των καταναλωτών του Ηρακλείου το 2018." "Online buying behavior: the case of consumers in Heraklion in 2018" - https://apothesis.lib.hmu.gr/handle/20.5 by Kleopatra Polyzou
            • Από την επιτομή της εργασίας στα Ελληνικά και την αντίστοιχη απόδοση στα Αγγλικά: "Η αγοραστική συμπεριφορά των καταναλωτών και οι παράγoντες που τους επηρεάζουν να καταλήξουν στην αγορά ενός προϊόντος αποτελούν επί χρόνια αντικείμενο έρευνας από τις σύγχρονες επιχειρήσεις, ειδικότερα στον κλάδο του μάρκετινγκ." "Consumer's buying behavior along with the factors that ultimately influence the consumer to end up purchasing a product have long been the subject of research by modern businesses, especially in the marketing industry. " - http://dspace.aua.gr/xmlui/handle/10329/ by Kleopatra Polyzou
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