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- Il comportamento d'acquisto è il comportamento del consumatore, inteso come qualsiasi individuo che acquista dei prodotti o dei servizi per uso personale, motivato da una serie di fattori culturali, personali, sociali e psicologici. Questi sono studiati nel marketing proprio per capire cosa, dove e perché i consumatori acquistano i diversi prodotti. Inside Marketing - by Silvia Pellacani
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- Il comportamento d'acquisto è l'insieme delle motivazioni che spingono il consumatore all'acquisto di un prodotto e/o servizio offerto da un'impresa.
Esso induce uno o più consumatori ad orientare le loro scelte su un prodotto più che su un altro o su prodotti succedanei o alternativi ed è fortemente influenzato dalle disponibilità economiche dei consumatori che sono disponibili ad acquistare un certo prodotto in un dato mercato. - Wikipedia
by Silvia Pellacani - Comportamento d’acquisto complesso.
Si parla di questo tipo di comportamento quando c’è un alto coinvolgimento da parte del consumatore nell’acquisto in questione e una differenza significativa tra i brand a disposizione. - Inside Marketing
by Silvia Pellacani - Related KudoZ question
Compare [close] - Polish
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- Zachowania nabywcze konsumentów
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- Zachowania konsumentów stanowią cykl dotyczący procesu nabycia dobra, jego używania oraz wyzbycia się go. Obejmują one nie tylko działania fizyczne ale również wszystkie operacje zachodzące w psychice w czasie dokonywania zakupu. Encyklopedia zarządzania - by Joanna Carroll
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- Zachowania konsumentów tak naprawdę mają pokazywać postępowanie dążące do zaspokojenia pragnień jednostek. - Ditto
by Joanna Carroll - Related KudoZ question
Compare [close] - Greek
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- Από τον τίτλο της εργασίας στα Ελληνικά και την αντίστοιχη απόδοση στα Αγγλικά:
"Η online αγοραστική συμπεριφορά των καταναλωτών του Ηρακλείου το 2018."
"Online buying behavior: the case of consumers in Heraklion in 2018" - https://apothesis.lib.hmu.gr/handle/20.5
by Kleopatra Polyzou - Από την επιτομή της εργασίας στα Ελληνικά και την αντίστοιχη απόδοση στα Αγγλικά:
"Η αγοραστική συμπεριφορά των καταναλωτών και οι παράγoντες που τους επηρεάζουν να καταλήξουν στην αγορά ενός προϊόντος αποτελούν επί χρόνια αντικείμενο έρευνας από τις σύγχρονες επιχειρήσεις, ειδικότερα στον κλάδο του μάρκετινγκ."
"Consumer's buying behavior along with the factors that ultimately influence the consumer to end up purchasing a product have long been the subject of research by modern businesses, especially in the marketing industry. " - http://dspace.aua.gr/xmlui/handle/10329/
by Kleopatra Polyzou - Related KudoZ question
Compare [close] - Slovak
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- Termín nákupné správanie je definovaný ako správanie, ktorým sa zákazníci prejavujú pri hľadaní, nakupovaní, používaní, hodnotení a nakladaní s výrobkom alebo so službou, od ktorých očakávajú uspokojenie svojich potrieb. Katarína Súkeníková - by Miroslav Menhert
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- S uvoľňovaním reštriktívnych opatrení sa ponúka otázka: Aké zo zmien budú mať dlhodobejší účinok na nákupné správanie spotrebiteľov? Vzhľadom k tomu, že náročné ekonomické prostredie bude veľmi pravdepodobne po nejakú dobu ešte pretrvávať, stane sa cena jednou z najväčších priorít spotrebiteľov a diskontní predajcovia tak budú mať jedinečnú šancu získať väčší podiel na trhu. - Hl-display.com
by Miroslav Menhert - Viac ako polovica spotrebiteľov na Slovensku zmenila počas pandémie koronavírusu nákupné správanie. Ukázal to výskum vedcov z Univerzity Komenského v Bratislave a Slovenskej akadémie vied. - Webnoviny.sk
by Miroslav Menhert - Related KudoZ question
Compare [close] - Romanian
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- comportament de cumpărare
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- Comportamentul de cumpărare al consumatorului, ca domeniu recent de cercetare al marketingului, se referă la comportamentul consumatorilor finali, care cumpără bunuri şi servicii pentru consum personal – persoane individuale şi gospodării - prin care îşi satisfac cerinţele curente sau îşi indică rolul în societate. Bazele generale ale marketingului - by Radu DANAILA
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- Pentru activitatea de marketing prezintă interes faptul că unele grupuri: sunt formale, iar altele sunt informale, ceea ce influen ţează comportamentul de consum şi cumpărare. - http://www.managementmarketing.ro/
by Radu DANAILA - Comportamentul de cumpărare și consum este influențat de: vârstă, sex, mărimea familiei, nivelul de instrucție, categoria socio-profesională, venitul, mediul de rezidență și tipul de habitat. - http://www.ssmar.ase.ro
by Radu DANAILA - Intr-un studiu comportament de cumparare urmarim sa identificam elementele cheie care caracterizeaza procesul de cumparare. - https://www.studiu-de-piata.ro/
by Radu DANAILA - Related KudoZ question
Compare [close] - Slovenian
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- Nakupno vedenje potrošnika
Proces, v katerem se posamezniki odločajo, kaj, kdaj, kje, kako in od koga kupiti blago ali prejeti storitev. Vedenje vključuje duševno in fizično dejavnost, ki je potrebna za odločitev v procesu nakupa. Poznamo več različnih vrst nakupnih vedenj, ena izmed izstopajočih je impulzivni nakup, pri katerem potrošniki kupujejo brez premisleka in se za nakup odločijo v trenutku na podlagi zunanjih dražljajev, ki v potrošniku vzbudijo vznemirjenje in potrebo po takojšnjem nakupu. Iprom slovar - by Tomi Dobaj
- Example sentence(s)
- Nakupno vedenje študentov : zaključna projektna naloga
- UPR
by Tomi Dobaj - Related KudoZ question
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