This question was closed without grading. Reason: Other
Jul 2, 2006 11:21
18 yrs ago
English term
5 YEARS EXPERIENCE IN ADVERTISING
Native in: Polish 
Works in: English to Polish, Polish to English
slipcase
English
Marketing
Automotive / Cars & Trucks
advertising brochure
In an advertising brochure presenting a new model of a sporty car:
"BREAKING NEWS.
LIGHTS, CAMERAS, ACTION!
The new XXX is here. Why not take a closer look. All you have to do is pull the slipcase to the right. Still not convinced? Well how about this – 120 or 175 brake horsepower, a massive variety of equipment..."
What does this "slipcase" mean in this context??? The visual presents the car on a large screen and there's something looking like a TV remote but instead the program and volume buttons there are buttons with the car's model names and a +/- button with the caption "FUN" (you can add more fun if you like)
"BREAKING NEWS.
LIGHTS, CAMERAS, ACTION!
The new XXX is here. Why not take a closer look. All you have to do is pull the slipcase to the right. Still not convinced? Well how about this – 120 or 175 brake horsepower, a massive variety of equipment..."
What does this "slipcase" mean in this context??? The visual presents the car on a large screen and there's something looking like a TV remote but instead the program and volume buttons there are buttons with the car's model names and a +/- button with the caption "FUN" (you can add more fun if you like)
Responses
16 mins
Robert Forstag
United States
United States
Native in English
&
English
United States
Translating words, preserving meaning
Native in: English
Works in: Spanish to English, English
slipcase of the brochure itself
If the book is set in a slipcase [i.e., a hard cardboard cover or "box"] then the text may refer to this slipcase.
See references.
See references.
36 mins
Dr. Hamzeh Thaljeh
Syria
Syria
Syria
Words That Heal: English-Arabic Expert
Native in: Arabic
Works in: English to Arabic, Arabic to English, Arabic
protective case for books
protective case for books: a box for protecting a book or set of books, usually made of sturdy cardboard, with one or more open ends
Microsoft® Encarta® 2006. © 1993-2005 Microsoft Corporation. All rights reserved.
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Note added at 42 mins (2006-07-02 12:03:42 GMT)
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images
http://images.google.com/images?hl=en&lr=&q=slipcase &btnG=S...
Microsoft® Encarta® 2006. © 1993-2005 Microsoft Corporation. All rights reserved.
--------------------------------------------------
Note added at 42 mins (2006-07-02 12:03:42 GMT)
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images
http://images.google.com/images?hl=en&lr=&q=slipcase &btnG=S...
Reference:
http://encarta.msn.com/encnet/features/dictionary/DictionaryResults.aspx?refid=1861701847
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