Glossary entry

Spanish term or phrase:

liderar las búsquedas generales sobre temas relacionados con nuestros productos

English translation:

we should be leading the results of general searches

Added to glossary by Eugenio Llorente
Jun 8, 2008 10:31
16 yrs ago
8 viewers *
Spanish term

liderar las búsquedas generales sobre temas relacionados con nuestros productos

Spanish to English Marketing Advertising / Public Relations Análisis de datos
"Atraer consumidores
La web es la primera fuente donde la gente descubre, compara y toma decisiones sobre la compra de los productos.
Tanto mediante el canal off-line como mediante el propio canal on-line, deberemos liderar las búsquedas generales sobre temas relacionados con los productos de nuestra empresa."

Discussion

Eugenio Llorente (asker) Jun 8, 2008:
No muy bien expresado Se me olvido comentar que, a pesar de que el término propuesto no esta muy bien redactado, agradecería vuestras sugerencias.

Proposed translations

+1
12 mins
Selected

below

we should be leading the results of general searches for subjects related to our company's products.

At least I think that's what it is saying.
Peer comment(s):

agree Egmont
11 mins
Thank you
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Término enrevesado muy bien resuelto. Brillante. Muchas gracias."
1 hr
Spanish term (edited): deberemos liderar las búsquedas generales sobre temas relacionados con nuestros productos

we should be making strenuous efforts to conduct general research regarding matters related to....

...our products

Explanation:

"Liderar" seems misleading here, in that there is really no explicit or implied comparison with other persons/parties/companies in relation to whom a "leading role" is to be assumed.

I think that what is intended here is nothing more than an exhortation on the part of management to "get things moving" or, more coloquially and crudely, to "get our asses in gear".

Suerte.
Something went wrong...
+1
2 hrs

we should appear first in search results about keywords relating to our products

suerte

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Note added at 2 hrs (2008-06-08 12:45:49 GMT)
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or.. "we should appear first in search results of keywords relating to our products"
Peer comment(s):

agree maryblack
2 hrs
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