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Programación de circuitos nacionales
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Glossary entry

Spanish term or phrase:

linea creativa

English translation:

creative line

Added to glossary by Lisa McCarthy
Oct 1, 2009 15:11
14 yrs ago
1 viewer *
Spanish term

linea creativa

Spanish to English Marketing Advertising / Public Relations branding
teniendo en cuenta la continuidad de la linea creativa y los elementos del diseno...

Clearly continuing in the same creative vein, but can I say creative line?

Thanks in advance for your help,
Proposed translations (English)
3 +3 creative line
4 +2 creative stream
4 +2 creative trend
3 +1 the creative approach
2 creative concept
Change log

Oct 29, 2009 14:15: Lisa McCarthy Created KOG entry

Discussion

Evans (X) Oct 1, 2009:
I have translated instructions for the use of a logo in the past. They are usually very specific, stating the design, its size, location, orientation, the space that must be left around them, etc.
I suspect that what they are referring to here is consistency in the style. Perhaps you need to say something like "using a consistent creative approach" or "bearing in mind the need for creative consistency".
Linebyline (asker) Oct 1, 2009:
thanks, I like approach. So far I've put 'giving consideration to creative continuity' to avoid the problem.
Linebyline (asker) Oct 1, 2009:
Thanks, it's a logo which is a brand name, red on white.

The full sentence is:
Se aplicará en tarjetas el logotipo en su versión negativa, siempre que esto sea posible, teniendo en cuenta la continuidad de la linea creativa y los elementos del diseno.

It's definitely not referring to an existing campaign btw.

Many thanks for your input
Bubo Coroman (X) Oct 1, 2009:
do "línea creativa" and "elementos del diseño"... refer to the promotional work or to the product itself? What kind of product is it? (e.g. furniture...)
patricia scott Oct 1, 2009:
If the original is from Spain, la línea creativa is probably talking of the follow-up of an existing campaign that will include same elements in the new ads.
Alejandro Alcaraz Sintes Oct 1, 2009:
Agree with Lisa.
Lisa McCarthy Oct 1, 2009:
context Hi there - can you provide a full paragraph / sentence please? It helps us to be more precise in our answers.

Proposed translations

+3
9 mins
Selected

creative line

more context would be helpful though :-)

--------------------------------------------------
Note added at 3 days22 hrs (2009-10-05 13:48:38 GMT)
--------------------------------------------------

Test your Internet connection Thanks to the new website, crated by ...Our agency is also responsible for the ***creative line of ads** used in online campaign, ...
www.byss.pl/xml/news_en.xml - Similar

Rimless Eyewear | EyePodFiled Under Brand Wave, Designer Eyeglasses ... Like Versace's rimless collection, Swarovski carries a **creative line** of full and semi-rimless eyewear for ...
www.smartbuyglasses.co.uk/blog_uk/rimless-eyewear.html - Cached -

DKL | Toy Industry | Spotlight by ToyNews... award this year and the continued success of its Hama Beads ***creative line***, ... “Increased competition and own brand development in the wooden toy market ...
www.toynewsmag.com/spotlight/15/Supplier-Focus-DKL - Cached - Similar
Peer comment(s):
agree Alejandro Alcaraz Sintes : Context has finally been provided and I keep my agree.
1 min
Thanks, Alejandro - I'm not budging either :-)
agree patricia scott
24 mins
Thanks, Pat :-)
agree Julie Waddington
6 hrs
Thanks, Julie
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+2
13 mins

creative stream

another option
Peer comment(s):
agree indiralena
5 mins
Gracias, translationista! (I like your name!)
agree Monique Rojkind
53 mins
¡Gracias, Monique!
neutral AmyLahb : 'stream' sounds good, but I believe 'creative trend' is more technical and used more in the field of advertising and marketing than 'stream.
6 days
Something went wrong...
+2
18 mins

creative trend

I worked in and Advertising Dept. and they used those terms a lot.
By línea creativa they referred to following the same conceptual trend on ads of the same campaign.

Creative line is fine, but creative trend is more used in that context.
Peer comment(s):
agree Rayan Ramos
1 hr
agree AmyLahb : I agree! It is more about the cohesiveness of the advertising campaign (in terms of ad material).
6 days
Something went wrong...
+1
56 mins

the creative approach

continuity of the creative approach
Peer comment(s):
agree Sandra Holt
57 mins
thanks Sandra! :-) Deborah
Something went wrong...
1 hr

creative concept

Seems more natural and transparent than the other alternatives suggested thus far. Also seems to be used in the advertising industry (i.e., entering the terms "creative concept"+"advertising"+"branding" returned 51,600 results on Yahoo).

Suerte.
Something went wrong...
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