Glossary entry

English term or phrase:

longer shelf life

French translation:

une plus longue durée d\'exploitation

Added to glossary by veratek
Mar 4, 2010 13:58
14 yrs ago
1 viewer *
English term

longer shelf life

English to French Marketing Cinema, Film, TV, Drama
What would be a good way to translate "this characteristic gives programs a longer shelf life" ?

(it allows programs to be commercialized, distributed and broadcast for longer periods of time)
Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): SJLD

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Proposed translations

+7
3 mins
Selected

une plus longue durée d'exploitation

ou période d'exploitation
Peer comment(s):

agree Michael GREEN : C'est bien de ça qu'il s'agit ....
22 mins
agree Tony M
34 mins
agree GILLES MEUNIER
50 mins
agree Liliane Hatem
58 mins
agree Donatella Talpo
2 hrs
agree marie-christine périé
3 hrs
agree Beila Goldberg
17 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks!"
+1
3 mins

accroît la durabilité du programme

..
Peer comment(s):

agree Tony M
34 mins
thanks
Something went wrong...
4 mins

durée de vie plus longue

Hope this helps.
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-1
10 mins

une plus longue duree de conservation

www2.parl.gc.ca/HousePublications/Publication.aspx
Peer comment(s):

disagree Tony M : Ici, on ne parle pas littéralement de la conservation (physique), mais de la période de viabilité en exploitation
40 mins
Something went wrong...
28 mins

augmente la longévité des programmes

"Chaque jour, ce sont 3 150 foyers français, équipés d'un boîtier de la taille d'un magnétoscope, qui parlent au nom de 25 autres millions de consommateurs. Des petites boîtes, dont la mémoire est autopsiée et décryptée par une batterie d'ordinateurs et de statisticiens. Voilà à quoi tient la durée de vie d'un animateur, la longévité d'un programme ou l'évolution du cours de Bourse d'une chaîne télé! Un petit écart de 1% de part d'audience et ce sont 37 millions d'euros de pub en moins dans les caisses d'une société comme France 2."

http://www.lexpress.fr/culture/tele/a-mort-l-arbitre_479081....

"En 1990, PPDA devient le seul maître à bord de l'émission rebaptisée Les Guignols de l'info. L'émission est depuis suivie quotidiennement par 2.5 à 3 millions de téléspectateurs chaque jour. (...) Yves Le Rolland, le producteur artistique depuis 1995, ne s'étonne pas de la longévité du programme car"se moquer des puissants fait du bien à tout le monde". "

http://www.lepetitjournal.com/content/view/38423/
Peer comment(s):

neutral Tony M : I don't think 'longevity' quite conveys the same idea; it means how long a programme (series) may run for, whereas here I think they mean for how long a programme (possibly only one) could still be shown (cultural / stylistic dating, etc.)
25 mins
I get your point. It would help to know the "characteristic" though, wouldn't it.
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