French to English Other Journalism

I am translating a slide presentation on a multinational’s action plan for being more proactive, improving its public relations and public image, and increasing its visibility in a certain jurisdiction. One slide suggests an op-ed or an in-depth interview in a specific newspaper “avec déclinaisons dans les magazines et journaux du groupe ABC”. Another bullet on the same slide reads “avec déclinaisons dans les magazines et les émissions de télévision produites par XYZ TV”. Any help on the word “déclinaison” in this context would be much appreciated. Thanks.