May 12, 2012 13:32
12 yrs ago
1 viewer *
Portuguese term

carros

Portuguese to English Other Media / Multimedia Television Broadcasting
From a Brazilian press release about the broadcasting of a soccer game.


“A admiração dos fãs do esporte pela UEFA Champions League não para de crescer. É uma competição emocionante. Por isso renovamos os direitos de transmissão com exclusividade para a TV fechada até 2015. É um de nossos ***carros*** chefe”, afirma XXX, diretor de Vendas e Marketing.

Proposed translations

+4
12 mins
Selected

flagship

'carro-chefe' is often translated as 'flagship'. As it's used in the plural here you need to think of the noun. Maybe 'events'? - 'It's one of our flagship events'.
Peer comment(s):

agree ghostwriter-BR : http://www.proz.com/?sp=gloss/term&id=10337378
1 hr
Thanks!
agree Marlene Curtis
2 hrs
Thanks, Marlene!
agree Georgia Morg (X)
4 hrs
Thanks, Georgia!
agree Alba Cardoso
2 days 4 hrs
Thank you, Alba!
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
31 mins

jewels in the crown

jewels in the crown
Peer comment(s):

agree Maria Teresa Borges de Almeida
44 mins
thanks Teresa
Something went wrong...
2 hrs

best sellers

In the context of the entire excerpt, the above might also make sense, since it's a quip from the director of sales and marketing.
Peer comment(s):

neutral Lindsay Spratt : This would only work if the matches were pay-per-view (and even then might sound off), and they're not.
10 mins
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2 hrs

(star) events

* "star" or "most popular"
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9 hrs
Portuguese term (edited): carros chefe

premier events

Given the context, this would appear to be a good option.

É um de nossos carros chefe = It is one of our premier events

Ambleside Sports Fell Race Results - The Official BOFRA Website
www.bofra.co.uk/AmblesideResults2007.php
26 Jul 2007 – Ambleside Sports is **one of our premier events** and this year we included it as a Championship Race. Luckily we prepared the courses the day ...

Seve Ballesteros to make Champions Tour debut in May
www.golftoday.co.uk › News Archive › 2007
17 Apr 2007 – ... the exciting news of Seve's debut at the Regions Charity Classic, **one of our premier events**," Tour president Rick George said in a statement.

Formula 1 Qualifying Coverage [Archive] - Sheffield Forum
www.sheffieldforum.co.uk › ... › General Forums › General Sports
... management choose not to use it, so we cannot. However as F1 is **one of our premier events**, we would take another feed if it were available.

I hope this helps :-)
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