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candidat ingénieur en gestion

Glossary entry

French term or phrase:

rayon épicerie

English translation:

grocery section

Added to glossary by Miranda Joubioux (X)
Oct 8, 2015 13:19
8 yrs ago
4 viewers *
French term

rayon épicerie

French to English Marketing Food & Drink Supermarkets
Target=UK

Context:
DE BELLES PERSPECTIVES EN GMS sur le rayon épicerie:

This sentence is part of a powerpoint presentation explaining the marketing strategies behind a particular brand of soup.
Since most of the document refers to organically sourced soups, I suspect this may have something to do with the new shelving we're seeing in supermarkets, where you can buy loose rice, nuts, etc.
Does anyone have any idea how to translate this or am I barking up the wrong tree.

I'm not getting anywhere with my Google searches.
Proposed translations (English)
4 +1 grocery section
3 +5 grocery aisle
4 +1 Fine Foods
3 fine foods
4 -1 deli section

Discussion

Nikki Scott-Despaigne Oct 8, 2015:
I thought of grocery counter, but "section" is better in context.
Miranda Joubioux (X) (asker) Oct 8, 2015:
Thanks @kashew
kashew Oct 8, 2015:
An agro-glossary I stumbled on: page 15 in http://www.ladocumentationfrancaise.fr/var/storage/rapports-...
might be interesting to translators in this field one day?
Philippa Smith Oct 8, 2015:
I know what you mean - and that's why Kudoz is so helpful, getting other pairs of eyes to look! :-)
Miranda Joubioux (X) (asker) Oct 8, 2015:
Thanks Philippa, that's very helpful. I guess I was thinking too hard! It's distracting having so much marketing blurb on the organic positioning.
Philippa Smith Oct 8, 2015:
@Miranda Look at this trade-focused link discussing soup sales, and you can see that they're sold in the grocery department/section:
http://www.lsa-conso.fr/la-soupe-cherche-encore-la-bonne-rec...
Miranda Joubioux (X) (asker) Oct 8, 2015:
at a pinch I could go with "grocery section", yes, thank you Jennifer, but I'm still not really happy with that.
Miranda Joubioux (X) (asker) Oct 8, 2015:
Well that's just my point. It's more likely to be be marketed near the "diététique" shelf, than anywhere else. When I look at "grocery shelf", I wonder what they mean, since in most supermarkets here, there's more than one grocery shelf.
Jennifer White Oct 8, 2015:
or...... in the grocery section
Carlos Segura Oct 8, 2015:
Agree with Philippa I also think "grocery department", or simply "groceries", would be suitable.
Philippa Smith Oct 8, 2015:
Miranda, I think it's just saying that there are good prospects for it selling well in the grocery department of supermarkets: presumably it will be displayed close to all the fruit and veg rather than/in addition to in the soup department.

Proposed translations

+1
4 days
Selected

grocery section

I believe this is what it's commonly called in retailing management.

And no, I don't thnk it's anything to do with your suggest of loose organic produce etc. — 'épicerie' traditionally covers all kinds of groceries, including dry goods, preserves, etc.; anything, in fact, that is not either 'fresh', 'fruit & veg', 'fish' or 'meat', 'bakery', or 'dairy'.
Peer comment(s):
agree Jennifer White : exactly as i suggested 4 days ago in the discussion box./No probs. Bonne soirée!
11 hrs
Thanks, Jennifer! I didn't see your comment lost among the discussion, but I assume you chose not to submit it as an answer, so I felt it was important to do so for the sake of the glossary.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Tony. This is what I used. I guess I was influenced too much by the surrounding stuff on organic foods. Thanks to everyone, you've all been very helpful."
59 mins

fine foods

Leur persévérance et détermination à proposer le meilleur de l'épicerie fine, leur donne aujourd'hui l'occasion de se mettre à votre service. edelices.com
Their perseverance and determination to offer the best fine foods, gives them the opportunity today to put themselves at your service. en.edelices.co

--------------------------------------------------
Note added at 1 heure (2015-10-08 14:27:57 GMT)
--------------------------------------------------

Maybe too sophisticated for a supermarket.
Peer comment(s):
neutral philgoddard : But your reference says "épicierie fine".
1 hr
neutral Tony M : As Phil says, that's really too restrictive to 'épîcerie fine'
4 days
Something went wrong...
+1
1 hr

Fine Foods

There's a magazine called "Speciality and Fine Foods" which I would expect to see an "upmarket" soup appearing in - not your Cup a Soup dept...
Peer comment(s):
agree EirTranslations
32 mins
neutral kashew : Your first reply on this site is, except for capitals, identical and one minute later than mine.// No problem colleague.
52 mins
Apologies. It was, as you say, my first reply, and I now see that one need only "Agree" unless one has a pressing evidence to add.
neutral Tony M : That's really too restrictive to 'épîcerie fine'
4 days
Something went wrong...
+5
4 hrs

grocery aisle

I've noticed that in the US and Canada, lots of ads urging consumers to look for a product in the grocery store actually phrase this idea as "in the/your grocery aisle".

My impression is not that this is meant to refer to the aisle for "groceries" (which in my dialect refers to just about anything edible you can buy in a supermarket), as opposed to other aisles (uh... cleaning products?!), but rather just to evoke the image of finding the given product in a certain aisle of your local supermarket.

I do have a slight doubt on this interpretation since your French sentence also mentions "GMS" i.e. big/medium food stores, so referring to the "rayon épicerie" might indeed be intended to draw a contrast with other "rayons". Hence my "medium" confidence level.
Example sentence:

Headline: "What newcomers need in the grocery aisle"

Headline: "Why 'SFI' is the label to seek in the grocery aisle"

Reference:

http://bit.ly/1LkcUBz

Peer comment(s):
agree Susan Monnereau
15 hrs
agree Wendy Streitparth : You could always say "aisles" which makes it sound larger! Otherwise department or section as suggested in the discussion.
19 hrs
agree philgoddard
23 hrs
agree Yolanda Broad
2 days 9 hrs
agree rebeccacomley
3 days 19 hrs
neutral Tony M : Yes, except that I wouldn't use the term 'asile' if this in a management context, from the POV of the seller, not the buyer.
4 days
Something went wrong...
-1
4 hrs

deli section

delicatessen counter or section

in the UK this type of fresh organic soup is usually found in the so-called deli section or counter often refrigerated-see my second link.

Unless it is a frozen soup!



--------------------------------------------------
Note added at 5 hrs (2015-10-08 18:35:36 GMT)
--------------------------------------------------

or deli shelves
Reference:

https://en.wikipedia.org/wiki/Delicatessen

http://www.retailleader.com/top-story-trends-soup_s_on_as_retailers_provide_fresh_varieties_-1369.html

Peer comment(s):
disagree Tony M : That's not what 'épicerie' means in FR retailing
4 days
Something went wrong...
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