Jun 21, 2021 00:55
3 yrs ago
14 viewers *
English term
gross rating point (GRP)
GBK
English to Arabic
Marketing
Marketing
Definition from
MBA Skool:
Gross Rating Point (GRP) is a measure of size of an advertising campaign across media channels or over a particular channel. GRP is not a measure of the number of audience reached, in fact it quantifies the impression formed on audiences and hence as a percentage of target population, it can be greater than 100 as well. GRP is frequently used by media buyers to measure the strength of different components of a media plan.
Example sentences:
The base for measuring reach in GRP calculations is typically the largest measured population with reasonable access to media. (Ipsos)
Just because an ad aired on a TV network doesn’t mean people actually watched it. Also, with the rise of DVRs, the value of the GRP changes based on whether people watched a show when it first aired on TV or at a later time. (Digiday)
The impact of GRP on a marketing campaign is deceptive. A high rating may indicate a larger number of consumers are viewing a company's advertisements, but these views don't necessarily make an advertising campaign successful. (Small Business)
Proposed translations
(Arabic)
| 5 +2 | نقطة التقييم الإجمالي |
Assem AlKhallouf
|
Change log
Jun 9, 2021 16:32: changed "Kudoz queue" from "In queue" to "Public"
Jun 21, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Jun 24, 2021 01:57: changed "Stage" from "Submission" to "Selection"
Jun 26, 2021 18:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
2 hrs
Assem AlKhallouf
MA, PhD, NAATI, APTS.
Native in: Arabic (Variants: Syrian, Standard-Arabian (MSA), Egyptian, Kuwaiti, Saudi , Yemeni, Jordanian, Palestinian, UAE, Sudanese, Iraqi, Lebanese) 
, English (Variants: British, Scottish, UK, US)
Works in: Arabic to English, English to Arabic, Arabic, and 1 more.
Related KudoZ points
:
36
Selected
نقطة التقييم الإجمالي
Definition from
كلية كيلوغ للدراسات ا�:
"إذ قام بفحص تأثير الطرائق المختلفة لتوضيع 1300 نقطة تقييم إجمالي GRPS. يوضح الملحق طريقة حساب نقاط التقييم الإجمالي طوال السنة. "<br />(كلية كيلوغ للدراسات الإدارية العليا تبحث في التسويق: Kellogg on Marketing)
Example sentences:
Gross Rating Points (GRP). نقاط التقييم الإجمالي: قياسات الأهمية أو المقروئية أو الجمهور المساوي للعدد المعروض من بين واحد بالمئة من عدد السكان. (قاموس العلاقات العامة)
4 KudoZ points awarded for this answer.
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