Publié conjointement, xxx allie les analyses et les conseils de yyy et l'expertise approfondie de zzz.


l'anglais est tellement marketing de chez marketing que ça en devient obscur :-))


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Note added at 17 mins (2005-02-15 13:45:03 GMT)
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déf en anglais :
\"Among its products is something we call thought leadership, our body of intellectual capital.While much of it is proprietary, there is also much that we are committed to sharing with the larger business community through a series of regular publications.\"
\"Thought Leadership is often based on our research. Latest Thoughts provide the insight to creative results.\"
http://www.atkearney.com/main.taf?p=5

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\"1) What is thought leadership?

Thought leadership is the product of associative aggregation that formulates a new state or condition to a specific problem. Simply, the process of connecting an idea, concepts, or product to a business process or condition that may or may not be typically associated with one another to either create or enhance a value proposition or determine the relativity of one item to another. For example, collaborative technologies that facilitate the rapid exchange of data can be aggregated together to streamline the mortgage application process. Similarly, technologies like artificial intelligence and expressive systems can be combined to analyze a customer’s financial status and previous history and eliminate the mortgage application process entirely leaving only the settlement process. Though leadership is when business wisdom and Industry intelligence combine to formulate a solution to a problem or to rethink a financial product or service offering.\"
http://m1.mny.co.za/mnes.nsf/0/C2256E6D002CB19942256EFF005FF...

*****
thought leadership serait donc plus un concept industriel qu\'un terme marketing.




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Note added at 19 mins (2005-02-15 13:47:16 GMT)
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je ne sais pas ce que cela vaut, mais granddictionnaire.com traduit \"thought leader\" par prescripteur \"Personne qui, par sa position sociale ou intellectuelle, influe sur les opinions des autres.


Sous-entrée(s) :
synonyme(s)
leader d\'opinion n.
guide d\'opinion n.\" > graddictionnaire