English to Arabic Marketing Finance (general)

Understanding customer commitment:

Three different forms of commitment have been identified: instrumental, relational, and values-based.

1. Instrumental commitment: this occurs when customers are convinced that no other offer or company could do a better job of meeting their needs. They are not just very satisfied, but unbeatably satisfied. All expressed and latent needs have been met. When a customer feels that his or her bank has the best products, the best access, the best processes, the lowest interest rates on loans and the best reputation, he or she is committed.