The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. (Microsoft News Center)

Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. (facworld.com)

Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. (Journal of Interactive Advertising)