Aug 9, 2021 00:56
3 yrs ago
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English term
downward stretching
GBK
English to Arabic
Marketing
Marketing
Definition from
MBA Skool:
It occurs when a new product is introduced into an already established line of products. Often the new product is launched at a lower price point than its peers in the same brand. The objective of downward stretching is to use the brand equity or existing positive brand image of an existing line of products to launch new items.
Example sentences:
However there are significant dangers to downward stretching, particularly for a prestige brand, including: product cannibalization of their higher-margin products, overall deterioration in their brand image, needing to support multiple products in the marketplace, or multiple positionings. (Marketing Study Guide)
A more serious problem with downward stretching is that the new low-end item might eat away at the sales of or cannibalize the company's higher-end items, leaving the company worse off. (ZABANGA Marketing)
In the year 2008, TATA motors had launched their car price at Rs.1 lakh. Initially they had targeted the upper and middle class consumers for the models SUMO and Indica , the launch of NANO indicates downward stretching, where TATA extended its products to the lower class category of consumers. (CareerRide.com)
Proposed translations
(Arabic)
4 +2 | توسيع تشكيلة المنتجات باتجاه الأسفل | Ebrahim Mohammed |
Change log
Aug 6, 2021 13:11: changed "Kudoz queue" from "In queue" to "Public"
Aug 9, 2021 00:56: changed "Stage" from "Preparation" to "Submission"
Aug 13, 2021 01:58: changed "Stage" from "Submission" to "Selection"
Aug 19, 2021 01:54:
Aug 19, 2021 11:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
5 hrs
Selected
توسيع تشكيلة المنتجات باتجاه الأسفل
Definition from
hbrarabic:
جعل المنتجات الفاخرة لشركة ما أكثر إتاحة ولو بمستوى أقل من حيث الجودة والسعر
Example sentences:
توسيع تشكيلة المنتجات باتجاه الأسفل عادة ما تلجأ شركات المنتجات الفاخرة لهذا الخيار من أجل استهداف شريحة أكبر من المستهلكين وتوسيع الحصة السوقية، وذلك عن طريق جعل منتجاتها ذات العلامة الفاخرة أكثر إتاحة، ولو بمستوى أخفض من الجودة والسعر. (hbrarabic)
إن توشع التشكيلة باتجاه الأسفل قد يؤدي إلى خطر مواجهة الشركة للعديد من (books.google)
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Discussion
بعد التحية، أستسمحك في اقتراح مختصر لمقترحك بقصد ترجمة مختصرة لاقتراحك بحيث تصبح: توسيع الإنتاج إلى الأسفل