Glossary entry

English term or phrase:

roll-out

Chinese translation:

(产品的)推出,发布

Added to glossary by Huijun Suo
Jul 16, 2007 06:35
16 yrs ago
English term

roll-out

English to Chinese Marketing Business/Commerce (general) Corporate management
roll out plan/The high level roll-out schedule
Originally, I translated it into “展开”。Later, I found it not satisfactory. Could anybody think up a better one?
Change log

Jul 17, 2007 03:10: Carol Chen changed "Edited KOG entry" from "<a href="/profile/668700">Carol Chen's</a> old entry - "roll-out"" to ""(产品、服务)推出/上市/发布(计划/日程)""

Jul 17, 2007 03:10: Carol Chen changed "Edited KOG entry" from "<a href="/profile/668700">Carol Chen's</a> old entry - "roll-out"" to ""(产品、服务)推出/上市/发布(计划/日程)""

Jul 17, 2007 13:58: Huijun Suo changed "Edited KOG entry" from "<a href="/profile/668700">Carol Chen's</a> old entry - "roll-out"" to ""(产品、服务)推出/上市/发布(计划/日程)""

Discussion

Carol Chen (asker) Jul 17, 2007:
Thank you all! For deep understanding of this phrase.

Proposed translations

+3
2 hrs
Selected

(产品、服务)推出/上市/发布(计划/日程)

rollout 的意义已得到极大延伸,经常指某一个产品的推出,发布,上市的整个过程及相应的计划,我选了 goggle 定义中的一项:

Google "define: rollout"
The process by which a company introduces a new product or service to different geographical markets or consumer segments.
www.yellowpencil.co.nz/brand sharpening/brand glossary
Peer comment(s):

agree Jinhang Wang : sounds better!
26 mins
Thank you, Jinhang!
agree karcsy : 推出
8 hrs
Thank you, Karen!
agree Danbing HE
2 days 4 hrs
Thank you, Danbing!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many thanks!"
6 mins

推展

推展

[PDF] 基于ITIL 的IT 服务管理之路文件格式: PDF/Adobe Acrobat
推展规划(Roll-out Plan). ˙根据验收规格执行大量而深度的测试. ˙签字接受(Sign-off) 此发表版本. ˙安装全新或升级硬件. ˙沟通协调、事前准备与教育训练. ˙正式发表、软件派送与安装˙将正式发表版本存放在DSL. DSL 是Definitive Software Library 的 ...
www.information.sh.cn/admin/download/基于ITIL的IT服务管理之路.pdf - 类似网页
Something went wrong...
2 hrs

(新产品、服务等)首次展示/展出

roll out means “The inauguration or initial public exhibition of a new product, service, or policy”(美国传统词典)

--------------------------------------------------
Note added at 2 hrs (2007-07-16 09:16:58 GMT)
--------------------------------------------------

roll out 原意是展开的意思,这里用了引申义

--------------------------------------------------
Note added at 3 hrs (2007-07-16 10:05:47 GMT)
--------------------------------------------------

这个词有两个基本含义:即展示/展出;推出、发布,请参见以下链接:
http://encarta.msn.com/dictionary_1861705902/rollout.html
Something went wrong...
+1
1 hr

推广

roll-out plan就是推广计划。如新产品、新服务推广等。

--------------------------------------------------
Note added at 21 hrs (2007-07-17 04:09:45 GMT) Post-grading
--------------------------------------------------

roll-out: 本义为正式推出,在此之前的阶段为试点。既是正式推出,就是希望用户越多越好,制定了这样一个计划,当然是为了推而广之,不会是仅仅为了一个“推出点”,所以译为“推广计划”能恰如其分地表达出原意。
Peer comment(s):

agree tomu6526
1 hr
thanks a lot
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search