English term
frequency cap
Setting a frequency cap for online advertising campaigns is almost always recommended in most situations, unless you're running remarketing or brand awareness campaigns (where CTR is not your KPI) (AdGlare)
3/24 is the generally the best frequency cap for some unfathomable sociological reason, as on average more users will click on your ad if they see it 3 times per day. (The Online Advertising Guide)
If the videos you set a cap for are in other video campaigns, impressions from those campaigns for a given user will count towards the frequency cap. This only applies to in-stream and bumper ads. (Instapage)
Oct 25, 2020 18:21: changed "Kudoz queue" from "In queue" to "Public"
Nov 13, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Nov 16, 2020 01:55: changed "Stage" from "Submission" to "Selection"
Nov 23, 2020 01:55:
Dec 13, 2020 01:55:
Jan 12, 2021 01:55: