Marc Glinert Aug 31, 2006:

I don't have an answer Cyril, but I think you must aim for something which, of course, sounds very snappy and upbeat and incorporates the very weak play on words in the English text. (Case as in cas ; case as in casing/packaging...)

Cyril Bel-Ange (asker) Aug 31, 2006:

ok The Case for Value: NOVA Innovene and ARCEL

ARCEL is a new packaging material with the benefits of EPS and polyethylene properties rolled into one,” according to Stephen Long, Business Development Manager.

CAse for Value:


The ‘magic’ of XXX lies in the combination of 30% polyethylene with 70% polystyrene to form an inter-polymer. This results in strong, flexible foam that can be moulded into many complex forms and that acts as a resilient and cost-effective packaging material.

Vincent SOUBRIE Aug 31, 2006:

contexte svp