English term
blue ocean strategy
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
5 +2 | Strategi Samudra Biru | Elfi Liu |
5 | Strategi Samudra Biru | Anastasia Andriani |
Jun 19, 2020 00:13: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Jul 2, 2020 01:54:
Jul 22, 2020 01:55:
Jul 22, 2020 03:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
Strategi Samudra Biru
Inovasi nilai merupakan batu-pijak dari strategi samudra biru. Inovasi nilai memberikan penekanan setara pada nilai nilai dan inovasi. Nilai tanpa inovasi cenderung berfokus pada penciptaan nilai dalam skala besar. Inovasi tanpa nilai cenderung bersifat mengandalkan teknologi, pelopor pasar, atau futuristis, dan sering membidik sesuatu yang belum siap diterima dan dikonsumsi oleh pembeli. (Wikipedia)
Strategi samudra biru berfokus pada meningkatkan permintaan dan menghindari dari kompetensi dengan membuat suatu nilai dan keunikan yang berbeda, (Taupasar)
Strategi Samudra Biru
Fitur-fitur dari produk ini biasanya juga sangat berbeda dari yang sudah ada di pasaran.
contoh perusahaan yang telah berhasil menerapkan strategi samudra biru adalah BCA, bank pertama yang meluncurkan hadiah tahapan BCA, ketika hampir semua bank mengikutinya, BCA membuat inovasi dengan tidak hanya menambah jumlah hadiah tapi juga membuka lebih banyak jaringan ATM untuk membuat customer merasa lebih nyaman dan dapat bertransaksi di luar jam bank. (id.quora)
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