Glossary entry (derived from question below)
English term or phrase:
white spots
Portuguese translation:
áreas inexploradas
Feb 18, 2008 10:10
16 yrs ago
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English term
Brazil
20 years English teaching & translation
Native in: English (Variants: UK, US, British) 
, Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English, English, and 2 more.
white spots
English to Portuguese
Marketing
Marketing
entering "white spots" in specific markets/ segments/ product lines is essential to realize future growth
Proposed translations
(Portuguese)
| 4 +6 | áreas inexploradas |
Cristina Pereira
|
| 4 | pontos brancos |
Elizabeth Castaldini
|
Proposed translations
+6
9 mins
Cristina Pereira
Native in Portuguese
Specializes in field
translator + journalist=flawless writing
Native in: Portuguese 
Works in: English to Portuguese, French to Portuguese, Portuguese, and 1 more.
Related KudoZ points
:
72
Selected
áreas inexploradas
áreas inexploradas/por explorar
Whatever industry these companies competed in, they all actively looked for "white spots"—that is, unexplored areas on the strategic landscape. White spots can take the form of new product niches, value-added services, and sales channels, as well as unexploited price points. Venturing into these uncharted regions obviously entails risk, but companies that do so increase the number of features from which to draw value and obtain first-mover advantages. Because such gains are bound to expire quickly, however, managers must continually reinvent niche products or services.
www.cfo.com/printable/article.cfm/3011699?f=options - 27k -
Whatever industry these companies competed in, they all actively looked for "white spots"—that is, unexplored areas on the strategic landscape. White spots can take the form of new product niches, value-added services, and sales channels, as well as unexploited price points. Venturing into these uncharted regions obviously entails risk, but companies that do so increase the number of features from which to draw value and obtain first-mover advantages. Because such gains are bound to expire quickly, however, managers must continually reinvent niche products or services.
www.cfo.com/printable/article.cfm/3011699?f=options - 27k -
4 KudoZ points awarded for this answer.
Comment: "thanks"
1 day 4 hrs
Elizabeth Castaldini
Native in Portuguese
Specializes in field
Full-fledged
Native in: Portuguese
Works in: English to Portuguese, Portuguese to English, Spanish to English, and 1 more.
Related KudoZ points
:
2
pontos brancos
I would say that, because they may be referring to a map where white spots are shown to mean inexplored markets.
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