Glossary entry (derived from question below)
German term or phrase:
Seniorenkultur
English translation:
lifestyle of senior citizens
Added to glossary by
Kim Metzger
Feb 9, 2004 16:14
20 yrs ago
German term
IanW (X)
Seniorenkultur
German to English
Social Sciences
Marketing
Can anyone think of a nice, dignified term for "Seniorenkultur", i.e. the culture of old people. I don't like "senior culture" - although I admit that that might be just me. Here's the context, from an article about a market researcher:
"Seine Schwerpunkte liegen in der Betrachtung der Seniorenkultur und der Psychologie des Konsums von Lebensmitteln."
Many thanks
Ian
"Seine Schwerpunkte liegen in der Betrachtung der Seniorenkultur und der Psychologie des Konsums von Lebensmitteln."
Many thanks
Ian
Proposed translations
(English)
| 3 +4 | the lifestyle of senior citizens |
Kim Metzger
|
| 4 +1 | third-age sector |
Dr Andrew Read
|
| 5 | the golden-agers |
sylvie malich (X)
|
| 4 | the over-60s |
Dr Andrew Read
|
| 4 | senior society |
Ellen Zittinger
|
| 3 | Saga generation |
Katie Croxall
|
Proposed translations
+4
3 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US) 
Works in: German to English
Related KudoZ points
:
215
Selected
the lifestyle of senior citizens
Might work.
4 KudoZ points awarded for this answer.
Comment: "In the end, I went for "lifestyle culture". Thanks to Kim and everyone else!"
+1
4 mins
Dr Andrew Read
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Style – accuracy – customer focus
Native in: English
Works in: German to English, French to English, Italian to English, and 1 more.
Related KudoZ points
:
12
third-age sector
I guessed this, and actually found some refs to back it up. I think the term "third age" is growing in popularity.
Peer comment(s):
| agree |
Cilian O'Tuama
: I've also come across the term 'third-agers'
1 hr
|
| agree |
Armorel Young
: sounds the right sort of jargon for the context!
1 hr
|
| disagree |
EMatt
: Never heard the term in the U.S.
3 hrs
|
|
It does seem more common in UK and the Antipodes, but here is at least one US example: http://www.pitt.edu/~cgs/third_age.htm and also http://www.utexas.edu/cee/thirdage/
|
48 mins
Saga generation
I read this recently in the broadsheet press refering to a 63-year-old who walked to the South Pole and dedicated his efforts to the 'Saga generation'. I must be honest and say I've never heard the term before, but I thought it really was a lovely way of expressing 'older generation'.
2 hrs
Dr Andrew Read
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Style – accuracy – customer focus
Native in: English
Works in: German to English, French to English, Italian to English, and 1 more.
Related KudoZ points
:
12
the over-60s
Another thought, in case you feel uncomfortable with the other answer.
I think generally, "Senioren" are viewed as those over 60, so it should be a safe answer.
I think generally, "Senioren" are viewed as those over 60, so it should be a safe answer.
Peer comment(s):
| disagree |
Ellen Zittinger
: you are still on shaky ground
1 hr
|
|
Are you sure, Ellen? I wonder if there's a UK/US divergence as to what's PC or not going on here? Of course there are some other interesting terms in this whole area: "grey power", "silvertops", etc :-)
|
|
| agree |
Kim Metzger
: This could work or maybe Ellen's "the cultural life of hoary head"?
20 hrs
|
3 hrs
Ellen Zittinger
Native in German
&
English
Educator/Realtor/Securities Rep/Agent
Native in: English 
, German
Works in: English to German, German to English
Related KudoZ points
:
4
senior society
the cultural life of hoary head
21 hrs
the golden-agers
I know this is coming in late, Ian, but I just heard this on American TV and ran to the computer to submit it. Maybe it can help your decision.
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