Glossary entry

Italian term or phrase:

referenziarci

English translation:

increase our visibility

Added to glossary by Isabelle Johnson
Dec 28, 2015 11:48
8 yrs ago
Italian term

referenziarci

Italian to English Other Business/Commerce (general)
Il passaggio da produttore a solution provider passò attraverso una gestione articolata del co-design con i grandi clienti.
Trovammo il modo di intensificare la relazione con loro, e al contempo di ridurre i nostri codici di prodotto e il magazzino, e di pianificare per tempo gli investimenti per le forniture su commesse di lungo periodo.
Questo ci ha permesso di abbattere i costi di R&D, di alzare una barriera competitiva elevata e di referenziarci per i nuovi clienti.

I've long found this very difficult to translate. Any ideas would be most welcome!

Discussion

Isabelle Johnson (asker) Dec 28, 2015:
Thanks everyone. These look great.
José Patrício Dec 28, 2015:
highlight, underline, stress, draw attention to

Proposed translations

+5
5 mins
Selected

increase our visibility

to increase our visibility on the market

or

to further our reputation
Peer comment(s):

agree Fabia Parodi
5 mins
Thank you Fabia:)
agree philgoddard : Or promote ourselves to.
12 mins
Thank you Phil:)
agree Michael Korovkin
1 hr
Thank you Michael!
agree PJV10
8 hrs
Thanks!
agree James (Jim) Davis : One word that comes to mind is contact, but just how to word it "be contacted" is not so easy.
10 hrs
Thanks Jim
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4 KudoZ points awarded for this answer. Comment: "Thanks very much. Happy New Year!"
7 mins

To qualify us

Suggestion
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1 hr

make ourselves attractive

there are a number of things you need to do to make your business look attractive
https://books.google.co.uk/books?id=vVYLAAAAQBAJ&pg=PA188&lp...


If your business looks attractive, more customers are likely to come through your door.
http://www.marketingdonut.co.uk/marketing/marketing-strategy...
n-strategy/ten-ways-to-get-more-customers-through-your-door

6 Ways To Attract Customers
http://www.business-opportunities.biz/2014/11/11/6-ways-to-a...
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2 hrs

to make ourselves visible to the new clients

"refrenziarsi" means to make oneself a point of reference. So, "referenziarsi" in this context must mean "to make ourselves visible/points of reference" for new clients
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5 hrs

pitch ourselves (to)

There's a similar bugbear in French of 'referencing' that has a number of meanings, inc. branding and benchmarking as well as listing of products.

Used here perhaps in the sense of a sales 'pitch' vs. the Italian etc. league football pitches.
Example sentence:

As with most things - and as is a recurring theme on my blog - simpler is better when it comes to pitching yourself to potential clients.

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