Portuguese to English Bus/Financial Finance (general) commercial/sales

in a document about a bank's sales network, they constantly refer to the balcao as if it were some managerial section of the bank. from portugal. in one place the document writer self-translates the term as "bucket" which means nothing to me in english!

Example: "Entrada de medidas para facilitar a assimilação das iniciativas no balcão"

obrigadinho!