May 16, 2011 23:23
13 yrs ago
2 viewers *
Portuguese term
MÍDIA EXTERIOR (IN THE CONTEXT)
Portuguese to English
Marketing
Media / Multimedia
terminology
This term came up in a paper on Media studies, in fact it was also the title of the paper, as well as the below qoutes within the context.
I am really at a loss to know quite what they mean here, unless this is an 'in house' term/expression?
Are they referring to 'external media', as opposed to what? Internal or in-house media? - That hardly makes sense.
I have also considered the possibility that it is referring to 'overseas' or 'foreign' media but thepaper is basically regional in Belo Horizonte with no overseas implications.
Any suggestions greatfully received?
"A consulta à literatura, no entanto, sinaliza que as vantagens e desvantagens da mídia exterior, em relação a outras mídias, receberam um tratamento modesto, em termos de publicações acadêmicas.
Desse modo, o estudo procura situar a relevância das mídias exteriores como um campo de atividades com características próprias, apontando suas vantagens e desvantagens, em relação a outras mídias."
I am really at a loss to know quite what they mean here, unless this is an 'in house' term/expression?
Are they referring to 'external media', as opposed to what? Internal or in-house media? - That hardly makes sense.
I have also considered the possibility that it is referring to 'overseas' or 'foreign' media but thepaper is basically regional in Belo Horizonte with no overseas implications.
Any suggestions greatfully received?
"A consulta à literatura, no entanto, sinaliza que as vantagens e desvantagens da mídia exterior, em relação a outras mídias, receberam um tratamento modesto, em termos de publicações acadêmicas.
Desse modo, o estudo procura situar a relevância das mídias exteriores como um campo de atividades com características próprias, apontando suas vantagens e desvantagens, em relação a outras mídias."
Proposed translations
(English)
5 +4 | outdoor media / billboards | Gilmar Fernandes |
5 | outdoor media | Jennifer Levey |
1 | outer/surface media | Fernando Okabe Biazibeti |
Proposed translations
+4
11 mins
Selected
outdoor media / billboards
Andrew,
There's a translation of the Abstract of this paper already.
See:
http://docs.google.com/viewer?a=v&q=cache:8h0qSafRyhYJ:www.u...
However, the literature review shows that the advantages and
disadvantages of outdoor media have been little investigated in relation to other
media. This study aims to further the data available in this field of knowledge. It deals
with the relevance of outdoor media regarding its specific characteristics and
analyzes their advantages and disadvantages in relation to other media.
There's a translation of the Abstract of this paper already.
See:
http://docs.google.com/viewer?a=v&q=cache:8h0qSafRyhYJ:www.u...
However, the literature review shows that the advantages and
disadvantages of outdoor media have been little investigated in relation to other
media. This study aims to further the data available in this field of knowledge. It deals
with the relevance of outdoor media regarding its specific characteristics and
analyzes their advantages and disadvantages in relation to other media.
Note from asker:
Gilmar obrigado! I think u hit it on the head, I was thinking of external as in overseas or not in house, and your translation becomes obvious in the context of billboards etc- Brilliant! |
Peer comment(s):
agree |
Silvia Aquino
1 hr
|
Obrigado Silvia :)
|
|
agree |
Gabriel Guzovsky
8 hrs
|
Thanks Gabriel :)
|
|
agree |
Uriama de Menezes
10 hrs
|
Thanks Uriama :)
|
|
agree |
Sheila Gomes
13 hrs
|
Thanks Sheila :)
|
4 KudoZ points awarded for this answer.
Comment: "Thks again Gilmar"
8 mins
outer/surface media
Chute.
20 mins
Portuguese term (edited):
MÍDIA EXTERIOR
outdoor media
One of the classic categories of media support for advertising, others in the list being 'print' (= 'the press'), 'radio/TV', 'Internet'.
'outdoor media' includes advertising hoardings in the streets, at sports stadiums, etc.
Outdoor Media Centre - [ Traducir esta página ]19 Jan 2011 ... The Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies ...
www.outdoormediacentre.org.uk/ - En caché
Home - Continental Outdoor Media - [ Traducir esta página ]Continental Outdoor Media is Africa's largest billboard advertising company and operates in14 countries in sub-Sarahan Africa. The company offers over 28 ...
www.continentaloutdoor.com/ - En caché - Similares
'outdoor media' includes advertising hoardings in the streets, at sports stadiums, etc.
Outdoor Media Centre - [ Traducir esta página ]19 Jan 2011 ... The Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies ...
www.outdoormediacentre.org.uk/ - En caché
Home - Continental Outdoor Media - [ Traducir esta página ]Continental Outdoor Media is Africa's largest billboard advertising company and operates in14 countries in sub-Sarahan Africa. The company offers over 28 ...
www.continentaloutdoor.com/ - En caché - Similares
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