Spanish term (edited): v�nculo con la marca

I think the most appropriate term here would be "association"

The Devil Is In the Details - [ Traduzca esta página ]
... keep customers that buy for the relational aspects a brand offers; the so-called
“halo” effect the customer feels they get from association with the brand. ...
www.marketingprofs.com/3/kwebster22.asp - 42k - 6 Mar 2004 - En caché - Páginas similares
[ Más resultados de www.marketingprofs.com ]

The Hindu Business Line : The right position - [ Traduzca esta página ]
... Positioning's association with the brand. This aspect of positioning
has a long-term implication with regard to brand association. ...
www.blonnet.com/catalyst/2003/07/ 31/stories/2003073100040200.htm - 26k - En caché - Páginas similares

The Hindu Business Line : What's the big idea? - [ Traduzca esta página ]
... The important thing to remember is that the big idea in advertising
is an association with the brand; but is not the brand benefit. ...
www.blonnet.com/catalyst/2002/11/ 21/stories/2002112100180400.htm - 18k - En caché - Páginas similares
[ Más resultados de www.blonnet.com ]

LaserMonks.com - [ Traduzca esta página ]
... the property of their respective owners. Their use by us does not
imply endorsement by or association with the brand name owners. ...
www.lasermonks.com/awordfromtheprior.htm - 27k - En caché - Páginas similares

exchange4media izone - a resource on new media - [ Traduzca esta página ]
... He is the marketing head of ZOD!, the company he joined in 2001 but his association
with the brand goes back to 1994, as he was servicing the account from the ...
www.exchange4media.com/e4m/izone/xpert_170403.asp - 30k - En caché - Páginas similares

Market Strategies - [ Traduzca esta página ]
... If you then increase this association with the brand to a point of emotional involvement,
then the brand starts to represent who the individual wants to be. ...
www.dobney.com/Strategies/brands.htm - 19k - En caché - Páginas similares

home : internet marketing report : advertising : branding - [ Traduzca esta página ]
... Association. Once their attention is secured, the next step is to create and
instil a positive association with the brand in the mind of the consumer. ...
one.ie/report/advertising/branding.htm - 16k - En caché - Páginas similares

Radio sponsorship case study - [ Traduzca esta página ]
... His association with the brand was further leveraged during the Rugby World Cup
when he appeared on GMTV daily commentating the event and wearing Nautica ...
www.rab.co.uk/case_studies/html/nautica.htm - 21k - En caché - Páginas similares

Defending the Brand- Pool Autumn 2003 - [ Traduzca esta página ]
... including a brand name in a url that enables the "rogue" Web site to be more visible
in search engine listings or even "suggest" an association with the brand. ...
www.poolonline.com/books/books64.html - 13k - En caché - Páginas similares

Brand, Brand on the Wall - [ Traduzca esta página ]
... titled "What brand usage reflects," or simply "Brand mirror." It may contain words
like these: "As a result of their association with the brand, users see ...
www.jrcanda.com/art_brandbrand.html - 13k - En caché - Páginas similares

Small Businesses and the Power of Strategic Alliances - [ Traduzca esta página ]

HTH

Andy