Five Keys to Effective Search of High-End Clients for a Translator

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Business skills for translators
Grow your translation business
Personal branding
Marketing for translators
Marketing tools for translators
Course summary
Start time:May 23, 2017 14:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/10619

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings



Duration: 90 minutes.

Check what time the course is running in your local time here.

Each online session from the bundle can be purchased individually, but if you wish to participate in three sessions from the series you can purchase them at the special early bird price here: 90 USD 72 USD.

Training from the series:

April 28 Working with Direct Clients: Adding Value to Translation Services

May 16 Making a Super-Effective Cover Letter for a Translator

May 23 Five Keys to Effective Search of High-End Clients for a Translator

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:Learn 5 most effective tools which can completely transform your translation career and business by letting you communicate and cooperate with high-end clients! Become an in-demand, well-paid and indispensable Translator enjoying the benefits of working with clients directly.
Description
In 90 minutes, learn how to effectively communicate with and search for high-end clients to create a strong and profitable relationship with them! You will learn 5 most effective tools and strategies which can completely transform your translation career and business. Even if you use only 2 of them, you will jump to a new level in your career!



Five tools which will let you effectively communicate and cooperate with high-end clients:

- E-mail Marketing of a Translator (writing cover letters, making a presentation instead of CV - Is there any difference?)
- Cold Calling - Does it make sense for a Translator? (Interaction with clients)
- Making your Website - What should your website include to attract more clients?
- Tools for Driving Traffic to your Website - What should I do, so that clients get to know about my website?
- Referrals



Some feedback from others on this course's trainer:


"Good English, attentive to audience, knows what she is talking about from experience."
Darya Gunay



"Great instructor and very effective methods. All of her advices worked like a charm into my work. My favourite trainer by far!"
Anastasia Giagopoulou




"Spot on. Packed with relevant information."
Sebastian Witte
Target audience
Freelancers starting in the translation industry
Experienced freelancers who want to expand their clients database
Outsources who want to get new end clients
Learning objectives
Freelancers starting in the translation industry:
- Starting work with clients directly will give a strong foundation to your translation career from the very beginning.
- You will acquire the entrepreneurial mindset and become a professional very quickly!
- Get a great opportunity for continuous learning and growth.

Experienced freelancers who want to expand their clients database and Outsources who want to get new end clients:
- By using these simple tools ans strategies you will jump to a new level in your business
- You will build strong relationship with high-end clients you've always dreamed of
- Significantly increase your earning potential, as you will be able to charge more for your services
- Show yourself as an expert in your field
- Become appreciated!
Program
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Five tools which will let you effectively communicate and cooperate with high-end clients:

- E-mail Marketing of a Translator (writing cover letters, making a presentation instead of CV - Is there any difference?)
- Cold Calling - Does it make sense for a Translator? (Interaction with clients)
- Making your Website - What should your website include to attract more clients?
- Tools for Driving Traffic to your Website - What should I do, so that clients get to know about my website?
- Referrals
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Virtual platform system requirements
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For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
Anastasia Kozhukhova    View feedback | View all courses
Bio: Anastasia Kozhukhova is certified English to Russian Legal, Marketing and Website Translator. Member of Union of the Translators of Russia, Member of Certified PRO Network and IAPTI (International Association of Professional Translators and Interpreters). By cooperating with high-end clients from various countries and working in partnership with Marketing Experts from Great Britain, she learns a lot about international Marketing and current business tendencies which she actively uses in her translation business. Moreover, Anastasia conducts her own business trainings and individual consultations for translators, helping them increase their income and become really appreciated professionals.

Анастасия Кожухова - дипломированный переводчик английского и немецкого языков. Работает с такими тематиками как юридический и маркетинговый перевод, а также перевод вебсайтов. Сотрудничает с прямыми отечественными и зарубежными заказчиками, а также с зарубежными бюро переводов. Работает в партнерстве с маркетологами из Великобритании. Является членом Союза переводчиков России, сертифицированным переводчиком ProZ.com (Certified PRO Network), а также членом ассоциации IAPTI (International Association of Professional Translators and Interpreters).

Анастасия углубленно изучает маркетинг и последние тенденции в продвижении бизнеса, активно применяет новые знания и навыки в поиске и сотрудничестве с заказчиками перевода, благодаря чему за полгода смогла увеличить свой доход от переводов в 11 раз. Кроме того, Анастасия проводит собственные тренинги и индивидуальные консультации по маркетингу, созданию сайтов и личному брендингу для переводчиков.
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