Glossary entry

English term or phrase:

market segmentation

Slovak translation:

segmentácia trhu

May 28, 2009 15:41
15 yrs ago
English term

market segmentation

GBK English to Slovak Bus/Financial Marketing
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations (Slovak)
5 +3 segmentácia trhu
Change log

May 28, 2009 15:26: changed "Kudoz queue" from "In queue" to "Public"

May 28, 2009 15:41: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"

May 31, 2009 15:54: changed "Stage" from "Submission" to "Selection"

Jun 1, 2009 06:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+3
58 mins
Selected

segmentácia trhu

Definition from own experience or research:
Segmentácia trhu: <br />- rozdelenie trhu na menšie skupiny kupujúcich, ktoré sú vnútorne homogénne avšak medzi sebou sa výrazne odlišujú<br />- lepšie napasovanie ponuky na prianie zákazníka<br />- zlepšenie získania informácií<br />- zvýšenie prehľadnosti trhu<br />- lepšie uplatnenie marketingových nástrojov
Example sentences:
Segmentacia trhu je proces, ktorym firma rozdeluje svojich potencialnych zakaznikov (trh) na podskupiny (segmenty) s podobnymi potrebami za cielom identifikacie cieloveho trhu. (TVORBA MARKETINGOVEHO PLANU PRE FIRMU Z )
Peer comment(s):

agree Denisa Sekeresova
38 mins
dakujem
agree Martin Bulla
3 days 13 hrs
agree Maroš Karaba
107 days
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4 KudoZ points awarded for this answer.
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