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- Advertising / Public Relations
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- The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle. Texas Advertising and Public Relations
- Example sentence(s)
- Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. - Currency Press
- Because in the advertising situation the practical concern
is more with the consumer's acquiring (rather than using)
knowledge, the focus in this paper is primarily on the
knowledge-acquiring type of involvement-namely, audience
involvement. - Audience involvement in advertisement
- When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. - Media Awareness Network
Compare [close] - Chinese
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- 受众的概念
简而言之就是指信息传播的接受者,包括报刊和书籍的读者、广播的听众、电影电视的观众,第四媒体网络的兴起使得受众的范围越来越大了。 百度百科 - by Alvin Liu
- Example sentence(s)
- 什么是受众
受众是指接受广告的公众,也就是广告的对象。通过任何广告媒介接触的观众或听众,都有数量、特征方面的不同需要考虑到。这些不同可使广告做到有的放矢。
在传播学概念中,受众是指一切大众传媒的接受对象,比如电视的观众、广播的听众、报纸的读者,是信息传播的终端或次终端。 - MBA智库百科 by Alvin Liu
- 本文通过对大量的有关网络受众的调查数据的研究,得出了以下的规律性结论,网络受众呈现大众化( “平民”化)趋势;网络受众上网的主要目的是获取信息,常用工具是电子邮件和搜索引擎;网络受众对网络广告的认可程度在不断提高,开展电子商务的时机日趋成熟;网络受众对黄色信息存在猎奇心理;网络受众浏览的网站日趋集中,网络受众的注意力呈现“马太效应”。 - 新华网 by Alvin Liu
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Compare [close] - Romanian
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- Număr mare de persoane; lume; mulţime; totalitate a persoanelor care asistă la un spectacol sau la o conferinţă. ♢ Marele ~ masele largi ale populaţiei. În ~ în văzul lumii; în faţa unui număr mare de oameni. /<lat. publicus, fr. public Dex - by Claudia Anda-Maria Halas
- Example sentence(s)
- audienta-tinta/tintita - segmentul-tinta de public caruia ii este destinata o anumita campanie publicitara (fapt important in selectarea diferitelor canale si suporturi media) - iqads.ro by Claudia Anda-Maria Halas
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Compare [close] - Polish
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- widownia - [slang] w telemetrii, planowaniach i badaniach efektywności reklamy, widownia to ogół osób oglądających dany nośnik reklamy, czasopismo, billboard, kanał lub program telewizyjny w badanym lub planowanym czasie. Own research - by Piotr Wrzosinski
- Example sentence(s)
- W czerwcu 2009 roku wzrost widowni zanotowały m.in. Polsat Sport oraz TVP Sport. Z powodu przerwy w rozgrywkach duży spadek widowni notuje Canal+ Sport. - AGB Nielsen by Piotr Wrzosinski
- Widownia dostępna (potencjalna): wszyscy, którzy posiadają podstawowe umiejętności np. potrafią czytać lub mają zdolność odbioru
Widownia płacąca: płacący za dany produkt medialny np.
gazetę, bilet do kina, prenumeratę itp.
Widownia zaangażowana: faktycznie oglądający, czytający,
słuchający
Widownia wewnętrzna: zwracający uwagę na poszczególne elementy treści, fragmenty
Widownia kumulacyjna: odsetek widowni potencjalnej, która jest osiągalna dla medium w danym przedziale czasu
Widownia docelowa: fragment widowni potencjalnej
wyróżniony ze względu na określony cel np. reklamowy - Kategorie komunikowania masowego by Piotr Wrzosinski
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Compare [close] Compare [close] Compare [close] - Hindi
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- दर्शक, प्रेक्षक
किसी शो, विज्ञापन या अन्य माध्यमों के द्वारा किसी निश्चित उद्देश्य के लिए लक्षित व्यक्तियों का समूह है। Own research - by Amar Nath
- Example sentence(s)
- आपके विज्ञापन की सफलता के लिए अच्छे कीवर्ड्स बहुत महत्वपूर्ण हैं। सही कीवर्ड्स चुनें और अपने विज्ञापनों के लिए आप सही दर्शक चुनते हैं। - adwords.google by Amar Nath
- एक बार दर्शक इस विज्ञापन को देखता है, इस विज्ञापन के दर्शक में जिसके परिणामस्वरूप पर वह शायद क्लिक करें विज्ञापनदाताओं के लिए ले जाया जा रहा है. साइट है, जहाँ एक बिक्री पर उम्मीद है कि एक मौका दिया जा सकता है.
- Hi tech.com by Amar Nath
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