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          • BATNA
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          • Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA. TapRun.com
        • Example sentence(s)
          • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. - Corporate Finance Institute by
          • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. - Negotiation Experts by
          • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. - Harvard Business Review by
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    • Korean
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        • Term
          • 바트나(BATNA)
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        • Definition(s)
          • BATNA(Best Alternative To a Negotiated Agreement)는 협상에 의한 합의가 불가능할 경우 협상당사자가 취하게 될 다른 대안을 의미하는데, 여기에는 협상중단, 다른 협상 상대방으로의 전환, 법원의 판결에 호소, 파업의 감행, 다른 형태의 연합 또는 제휴 형성 등이 포함될 수 있다. 네이버 지식백과 - by Lucy Kwon
        • Example sentence(s)
          • 타협을 할 것인지 거부할 것인지를 결정할 때 사용하는 기준을 피셔는 '바트나BATNA'라고 부른다. '협상안이 깨지더라도 내가 택할 수 있는 여러 개의 대안 중 최고의 대안'이라는 의미다. - 오마이뉴스 by Lucy Kwon
          • 연내 해결이 나지 않아 협상이 결렬됐을 때에 대비한 대안, 즉 바트나(BATNA·Best Alternative to Negotiated Agreement) 점검이 시급하다. - 시사저널 by Lucy Kwon
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