Glossary entry (derived from question below)
French term or phrase:
enfants-supports
English translation:
rewrite
Added to glossary by
Paul Stevens
Nov 27, 2009 10:30
14 yrs ago
French term
Accurate and reliable translations
Native in: English
Works in: Spanish to English, French to English
enfants-supports
French to English
Bus/Financial
Advertising / Public Relations
I'm finding it tricky to find the right translation for this word from a text where it is stated that a "demande de décret concernant "l’utilisation" des enfants dans les campagnes de Publicité" states substantially that:
"une étude a révélé une augmentation de 40% de l’utilisation des enfants dans la communication et la publicité. Les groupes français se réjouissent d’autant plus qu’ils mobilisent de moins en moins de moyens pour trouver les "enfants-supports". En effet, les parents inscrivent dès le plus jeune âge leurs enfants dans des agences. Une enquête menée en parallèle révèle que les motivations profondes vont au-delà du phénomène de "star" mais reposent sur la volonté de gain facile. De plus, ces enfants démontrent de réelles difficultés scolaires"
Any assistance is greatly appreciated.
"une étude a révélé une augmentation de 40% de l’utilisation des enfants dans la communication et la publicité. Les groupes français se réjouissent d’autant plus qu’ils mobilisent de moins en moins de moyens pour trouver les "enfants-supports". En effet, les parents inscrivent dès le plus jeune âge leurs enfants dans des agences. Une enquête menée en parallèle révèle que les motivations profondes vont au-delà du phénomène de "star" mais reposent sur la volonté de gain facile. De plus, ces enfants démontrent de réelles difficultés scolaires"
Any assistance is greatly appreciated.
Proposed translations
(English)
| 3 +8 | rewrite |
polyglot45
|
| 3 +1 | "queuing up" |
Sandra Petch
|
| 4 | to find children to use for advertising campaigns |
YorickJenkins
|
| 2 -1 | children used as advertising medium |
Anne Bohy
|
Proposed translations
+8
6 mins
polyglot45
Native in French
&
English
Native in: English 
, French
Works in: English to French, French to English, German to French, and 4 more.
Related KudoZ points
:
32
Selected
rewrite
companies are rubbing their hands in glee because they barely have to lift their little fingers to find suitable children for the job, given that parents are queuing up to sign up their offspring with the agencies
4 KudoZ points awarded for this answer.
Comment: "Excellent! Many thanks."
+1
55 mins
"queuing up"
Perhaps you could say something along the lines of "companies needn't look far for their young stars as children are queueing up to star in their ads"
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Note added at 58 mins (2009-11-27 11:28:28 GMT)
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Oops, two "stars"
"appear in their ads"
"feature in their ads"
"advertise their products"
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Note added at 2 hrs (2009-11-27 12:40:52 GMT)
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"Sandwich-board kids" ??? Confidence rating of 1 but why not!
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Note added at 4 hrs (2009-11-27 15:13:57 GMT)
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After Polyglot's comment, perhaps "parents are lining up their children..."
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Note added at 58 mins (2009-11-27 11:28:28 GMT)
--------------------------------------------------
Oops, two "stars"
"appear in their ads"
"feature in their ads"
"advertise their products"
--------------------------------------------------
Note added at 2 hrs (2009-11-27 12:40:52 GMT)
--------------------------------------------------
"Sandwich-board kids" ??? Confidence rating of 1 but why not!
--------------------------------------------------
Note added at 4 hrs (2009-11-27 15:13:57 GMT)
--------------------------------------------------
After Polyglot's comment, perhaps "parents are lining up their children..."
Peer comment(s):
| neutral |
polyglot45
: the kids are not queuing up but the parents - sandwich board - nice
2 hrs
|
| agree |
French Foodie
: I like the sandwich-board too
21 hrs
|
-1
9 hrs
children used as advertising medium
I'm not sure of the best English wording, but "enfants-supports" is simply a shortcut for "enfants utilisés comme support publicitaire".
Peer comment(s):
| disagree |
B D Finch
: Incorrect use of "medium", the medium would be television, press, posters etc.
14 hrs
|
|
OK, thanks. However, "support publicitaire" is used exactly the same way in French, not usually qualifying a child. It was done on purpose, I think. But it is not very important to render the idea, if the wording does not sound well in English.
|
2 days 3 hrs
to find children to use for advertising campaigns
they have to invest less and less to find children to use in advertising campaigns
Feel this is a tad closer to the sense and feel of the original than "find suitable children for the job" .
Feel this is a tad closer to the sense and feel of the original than "find suitable children for the job" .
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