Glossary entry (derived from question below)
May 19, 2014 19:48
10 yrs ago
English term
CPI
English
Marketing
Advertising / Public Relations
Hello
In market surveys, what might CPI stand for
The context is
5 min surveys starting at £3 CPI
- No minimum fees
- Self service option
Thanks
In market surveys, what might CPI stand for
The context is
5 min surveys starting at £3 CPI
- No minimum fees
- Self service option
Thanks
Responses
| 3 +8 | cost per interview |
Charles Davis
|
Responses
+8
7 mins
Selected
cost per interview
It could be this; it fits the context.
"The term "incidence rate" refers to the percentage of respondents who qualify to complete a research study. Most vendors incorporate the incidence rate and cost of awards into a quoted cost per complete, referred to as the CPI ("cost per interview") or CPC ("cost per complete"). "
http://www.amplituderesearch.com/market-research-article.sht...
"The term "incidence rate" refers to the percentage of respondents who qualify to complete a research study. Most vendors incorporate the incidence rate and cost of awards into a quoted cost per complete, referred to as the CPI ("cost per interview") or CPC ("cost per complete"). "
http://www.amplituderesearch.com/market-research-article.sht...
4 KudoZ points awarded for this answer.
Comment: "Thanks"
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