Glossary entry (derived from question below)
Portuguese term or phrase:
traços de imagem
English translation:
image traits
Added to glossary by
Heather Phillips
Apr 15, 2009 14:13
15 yrs ago
Portuguese term
United Kingdom
35 years in the translation business
Native in: English 
Works in: Spanish to English, French to English, Italian to English, and 1 more.
traços de imagem
Portuguese to English
Bus/Financial
Business/Commerce (general)
a document on brand positioning
This presentation relates to brand positioning for an asthma drug. "Não foi observada correlação expressiva entre o perfil dos grupos e os traços de imagem e a personificação das marcas". I don't know much about marketing and don't know the English for this phrase. Many thanks for your help.
Proposed translations
(English)
| 4 | image traits |
Bentevi
|
| 4 +1 | (product) image characteristics/image association characteristics |
Marlene Curtis
|
| 4 | image look |
Nancy Cortell
|
Proposed translations
12 hrs
Selected
image traits
Another suggestion:)
The New Strategic Brand Management:
Creating and Sustaining Brand ... - Google Books Resultby Jean-Noel Kapferer - 2008 - Business & Economics - 560 pages
... to this by transposing the methodology of social psychology to marketing. ... the brand's IMAGE TRAITS could nevertheless carry the name of said brand. ...
books.google.com/books?isbn=0749450851...
MARKETING THEORY
IMAGE TRAITS. This contributes to the services marketing literature by revealing that while perceived quality of the core service is important to customer ...
mtq.sagepub.com/cgi/reprint/6/2/201.pdf
marketing expands, the more important the whole concept ... varying by specific image traits and individual. "publics." The most important ...
www.jstor.org/stable/1248856
The first consists of reinforcing the image traits that the sponsor shares ... The second consists of transferring the specific image traits belonging to ...
books.google.com/books
STRATEGIC BRAND MANAGEMENT Creating and Sustaining Brand Equity ... - Google Books Resultby Jean-Noël Kapferer - 1997 - Business & Economics - 443 pages
These IMAGE TRAITS do help differentiate Peugeot from Renault, ... Finally, without any industrial, marketing or commercial expertise nor any financial ...
books.google.com/books?
The New Strategic Brand Management:
Creating and Sustaining Brand ... - Google Books Resultby Jean-Noel Kapferer - 2008 - Business & Economics - 560 pages
... to this by transposing the methodology of social psychology to marketing. ... the brand's IMAGE TRAITS could nevertheless carry the name of said brand. ...
books.google.com/books?isbn=0749450851...
MARKETING THEORY
IMAGE TRAITS. This contributes to the services marketing literature by revealing that while perceived quality of the core service is important to customer ...
mtq.sagepub.com/cgi/reprint/6/2/201.pdf
marketing expands, the more important the whole concept ... varying by specific image traits and individual. "publics." The most important ...
www.jstor.org/stable/1248856
The first consists of reinforcing the image traits that the sponsor shares ... The second consists of transferring the specific image traits belonging to ...
books.google.com/books
STRATEGIC BRAND MANAGEMENT Creating and Sustaining Brand Equity ... - Google Books Resultby Jean-Noël Kapferer - 1997 - Business & Economics - 443 pages
These IMAGE TRAITS do help differentiate Peugeot from Renault, ... Finally, without any industrial, marketing or commercial expertise nor any financial ...
books.google.com/books?
4 KudoZ points awarded for this answer.
Comment: "Many thanks for the references, they clinched it. "
11 mins
Nancy Cortell
Argentina
Argentina
Native in English
Works in field
Argentina
Eng Spa Portu Sworn Translator
Native in: English 
, Spanish
Works in: Spanish to English, English to Spanish, English to Portuguese, and 46 more.
+1
16 mins
Marlene Curtis
United States
United States
Native in Portuguese
&
English
Specializes in field
United States
Marlene Curtis
Native in: Portuguese , English
Works in: English to Portuguese, Portuguese to English
Related KudoZ points
:
536
(product) image characteristics/image association characteristics
Diria assim...
HeadWize - Advertisement Graphic: Two Classic Open-Aire Marvels of ... The purpose of the image association is to transfer some of the brand characteristics of the car to the Sennheiser product. The Volkwagon Beetle is known ...
www.headwize.com/articles/senn1_ess.htm - 7k
HeadWize - Advertisement Graphic: Two Classic Open-Aire Marvels of ... The purpose of the image association is to transfer some of the brand characteristics of the car to the Sennheiser product. The Volkwagon Beetle is known ...
www.headwize.com/articles/senn1_ess.htm - 7k
Note from asker:
| Thanks Marlene, I started to use your suggestion until I received Bentevi's suggestion and references, but have now switched to "traits" in view of these reference. Thanks again. |
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