É isso mesmo, não apenas em termos militares

http://www.amazon.com/Mobilization-Participation-Democracy-A...
Mobilization, Participation, and Democracy in America (New Topics in Politics)

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Note added at 6 mins (2008-06-13 20:09:07 GMT)
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Mais livros:

Banducci, Susan, ‘Turnout in the 2004 European Parliamentary Elections: Campaigns and the Mobilization of Eurosceptic Voters’, Presented at the Institute for Governance Conference, Workshop Innovation of Governance, University of Twente, 16-17 June 2005.

Banducci, Susan, 'Media Exposure, Media Content and Voter Mobilization - Implications for the Lijphart thesis', Presented at American Political Science Association (APSA) annual meeting, 'Mobilizing Democracy', Washington D.C., 1-4 September 2005.

E segundo o Cambridge Dicionary, que nem cita na área militar:

http://dictionary.cambridge.org/define.asp?key=51306&dict=CA...

mobilize, UK ALSO mobilise Show phonetics
verb
1 [T] to organize or prepare something, such as a group of people, for a purpose:
Representatives for all the main candidates are trying to mobilize voter support.

2 [I or T] to prepare to fight, especially in a war:
The government has mobilized several of the army's top combat units.
Troops have been mobilising for the past three weeks.

mobilization, UK ALSO mobilisation Show phonetics
noun [U]