Apr 14, 2021 00:55
3 yrs ago
6 viewers *
English term
commoditization
GBK
English to Chinese
Marketing
Marketing
Definition from
MBA Skool:
a process in which a product or a service becomes so common that the consumers cannot differentiate between the different brands offering the product or the service. This way a product becomes a commodity.
Example sentences:
One way in which a company can delay commoditization is by bundling its commoditized products or services with related offerings, to create attractive packaging that has a unique combination of offerings—even if the offerings themselves are commonplace (Investopedia)
Staying ahead of the competition is harder than ever before due to commoditization. Thousands of companies sell commoditized products, from smartphones to protein bars to clothing items. (Small Business)
Commoditization is bad because it erodes your ability to charge a healthy, profitable fee for what you make or do. When everything looks the same to your buyers, they’ll generally settle on whichever solution or product is the cheapest. (Branding for the People)
Proposed translations
(Chinese)
5 +2 | 商品化 |
Wanglin (Maelys) Lin
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Change log
Apr 1, 2021 20:11: changed "Kudoz queue" from "In queue" to "Public"
Apr 14, 2021 00:55: changed "Stage" from "Preparation" to "Submission"
Apr 17, 2021 01:56: changed "Stage" from "Submission" to "Selection"
Apr 22, 2021 04:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
2 hrs
Selected
商品化
(廉价)商品化/(大众)商品化
Definition from
MBA智库·百科:
商品化专指原本不属于买卖流通和通过货币实行交换的事物,在市场经济条件下已经转化或变异为可以进行买卖和货币等价交换。
4 KudoZ points awarded for this answer.
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