Glossary entry (derived from question below)
Portuguese term or phrase:
Para-marcária
English translation:
trade dress protection/trade dress
Added to glossary by
Irene Berlin
Feb 27, 2023 11:11
1 yr ago
16 viewers *
Portuguese term
Para-marcária
Portuguese to English
Law/Patents
Law: Patents, Trademarks, Copyright
Decisão Monocrática
Prezados Colegas,
Gostaria de saber a melhor tradução para o termo para-marcária no seguinte contexto:
"Com efeito, embora não se cuide de tutela específica da marca, mas de cessação de concorrência desleal, o trade dress, prestigiado pela constituição, pela legislação infraconstitucional interna e transnacional, tem função similar à da marca, denominada pela doutrina 'PARA-MARCÁRIAS'."
Devo traduzir este termo como 'para-branding'? Não encontrei nada a esse respeito.
Desde já agradeço-lhes a valiosíssima ajuda!!
Gostaria de saber a melhor tradução para o termo para-marcária no seguinte contexto:
"Com efeito, embora não se cuide de tutela específica da marca, mas de cessação de concorrência desleal, o trade dress, prestigiado pela constituição, pela legislação infraconstitucional interna e transnacional, tem função similar à da marca, denominada pela doutrina 'PARA-MARCÁRIAS'."
Devo traduzir este termo como 'para-branding'? Não encontrei nada a esse respeito.
Desde já agradeço-lhes a valiosíssima ajuda!!
Proposed translations
(English)
| 4 +5 | trade dress protection |
Mark Robertson
|
| 3 | brand extensions theory/doctrine of passing-off |
Adrian MM.
|
References
| Trade dress |
Mark Robertson
|
Proposed translations
+5
23 mins
Mark Robertson
Native in English
Specializes in field
Translations by lawyers for lawyers
Native in: English 
Works in: Portuguese to English, English
Related KudoZ points
:
12
Selected
trade dress protection
Note from asker:
| Muito obrigada Mark pela valiosa ajuda!!! |
Peer comment(s):
| agree |
Mario Freitas
: I think only "trade dress" is the actual translation. "Protection" is not necessar, IMO
2 hrs
|
|
Obrigado
|
|
| agree |
Clauwolf
2 hrs
|
|
Obrigado
|
|
| agree |
Paulinho Fonseca
2 hrs
|
|
Obrigado
|
|
| agree |
philgoddard
: The English term appears earlier in the sentence, so you'd have to omit it there.
3 hrs
|
|
Good point. Thanks
|
|
| agree |
Andrew Bramhall
6 hrs
|
|
Thanks
|
4 KudoZ points awarded for this answer.
Comment: "Agree!!! Muito obrigada Mark!! Agradeço ainda a valiosíssima ajuda de todos os que contribuíram para a solução da questão."
53 mins
Adrian MM.
Austria
Austria
Native in English
Austria
Retd.T&I, Barrister & Austro-Advokat
Native in: English (Variants: Scottish, British)
Works in: Spanish to English, English to Spanish, French to English, and 6 more.
Related KudoZ points
:
4
Portuguese term (edited):
doutrina para-marcárias
brand extensions theory/doctrine of passing-off
I'll leave Mark R. to post his 'trade dress' translation as an answer, though its intro or insinuation into UK vs. US IP / Intellectual Property law seems to have happened way after 'my time'.
Brand extensions -> compare the narrower tort of ('parasitic') passing-off & parafiscal > 'tax-related'.
Brand extensions -> compare the narrower tort of ('parasitic') passing-off & parafiscal > 'tax-related'.
Example sentence:
In the United States, the Lanham Act protects trade dress if it serves the same source-identifying function as a trademark.
Following brand-extension theory, the study seeks to identify the influences of knowledge of and involvement with the cause of sustainability, + 'brand extension misrepresentations. The types of misrepresentation in passing off go beyond the classic look
Reference comments
18 mins
Mark Robertson
Native in English
Specializes in field
Translations by lawyers for lawyers
Native in: English
Works in: Portuguese to English, English
Related KudoZ points
:
12
Reference:
Trade dress
Trade Dress
The total image or overall appearance of a good or service, for example, a product's packaging or design, a product feature, or a combination of product features. Trade dress that serves to identify and distinguish the source of goods or services may be protected as a trademark or service mark if it is both:
Distinctive (capable of identifying and distinguishing the source of the relevant goods or services).
Non-functional (not essential to the use or purpose of the product or service or affecting its cost or quality).
https://uk.practicallaw.thomsonreuters.com/2-502-0450?transi...
The total image or overall appearance of a good or service, for example, a product's packaging or design, a product feature, or a combination of product features. Trade dress that serves to identify and distinguish the source of goods or services may be protected as a trademark or service mark if it is both:
Distinctive (capable of identifying and distinguishing the source of the relevant goods or services).
Non-functional (not essential to the use or purpose of the product or service or affecting its cost or quality).
https://uk.practicallaw.thomsonreuters.com/2-502-0450?transi...
Discussion