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English to Portuguese: How Executives Can Drive Business Resilience, Growth and Profits in 2023 General field: Tech/Engineering
Source text - English How Executives Can Drive Business Resilience, Growth and Profits in 2023
March 01, 2023
Contributor: Jackie Wiles
Coupling radical efficiency with innovation to drive business resilience, growth and profits requires shrewd investing in digital.
Smart budget trade-offs, savvy talent strategies and optimal digital investments will all be key to success this year as organizations focus on:
Driving margin improvement
Generating cash
Increasing productivity of people and assets
Capitalizing on new growth opportunities with fewer resources.
“Business resilience and growth demand that you invest in differentiators that will drive success over the long term,” says Alex Bant, Chief of Research for the Gartner finance practice. “If you don’t invest effectively in digital in 2023, you’ll increase your technical debt and let competitors out-innovate you on digital products and services and scoop up the talent you need.”
Higher interest rates, talent scarcity, lagging digital transformation lead 2023 challenges
Whether the global economy heads into recession or not, organizations must still navigate the impact of trends like inflation, scarce talent and global supply constraints that emerged in 2022. Certain conditions have changed, however, so building resilience means tackling three variables that threaten to weigh down growth and profits in 2023:
1. Higher interest rates:
Reduced demand and economic slowdowns threaten organizational growth.
Higher funding costs reduce ROI.
Funding is harder to get and justify as investors prioritize investments that generate short-term profitability and cash flow over those that drive future growth.
2. Lack of available talent:
Critical talent, especially those with digital skills, remains expensive and in short supply, despite the slew of layoffs in the tech sector. In the U.S. more broadly, the overall unemployment rate was just 3.4% in January 2023, a 53.5-year low.
Inflationary pressures have worsened talent retention and complicated strategies to pay more to attract new talent.
Employee demands are changing, directly affecting labor supply (both retaining employees and attracting new candidates). Human-centric employee value propositions and flexible work models are widely in demand.
3. Lagging digital transformation:
Gartner research shows that 89% of boards agree digital is an implicit part of growth strategy, but 81% report they have not made progress toward or achieved their digital business transformation goals.
Boards and CEOs now expect to see top- or bottom-line benefits from digital investments, but many CIOs still struggle to demonstrate the business value of IT.
Two-thirds of CFOs plan to up corporate IT budgets in 2023, with 29% planning an increase of 10% or more. But digital funding will lag if CFOs and CIOs don’t work together to take an enterprise-level view of how to measure the outcomes and success of digital strategy.
What’s next: How to differentiate performance in 2023
The recession playbook of nine winning actions that Gartner recommended in mid-2022 holds true in focusing on three sets of actions for executives:
Manage resources and spend strategically.
Be agile in securing digital talent.
Accelerate key digital and technology initiatives.
We have updated the individual initiatives, though, to focus even more on the need to be proactive.
Alexander Bant is the Chief of Research for CFOs at Gartner, where his business insights are used by 45,000 leaders at a majority of the Global 500. His research teams quantify and share what the top companies and their leaders do differently to maximize their people, processes and technology.
Translation - Portuguese Como os executivos podem impulsionar a resiliência, o crescimento e os lucros dos negócios em 2023
01 de março de 2023
Colaborador: Jackie Wiles
Combinar eficiência radical com inovação para impulsionar a resiliência, o crescimento e os lucros dos negócios exige um investimento inteligente no digital.
Compensações orçamentárias inteligentes, estratégias de talentos inteligentes e investimentos digitais ideais serão a chave para o sucesso este ano, pois as organizações se concentram em:
Impulsionar a melhoria da margem
Gerar caixa
Aumentar a produtividade de pessoas e ativos
Capitalizar novas oportunidades de crescimento com menos recursos.
“A resiliência e o crescimento dos negócios exigem que você invista em diferenciais que levarão ao sucesso a longo prazo”, diz Alex Bant, chefe de pesquisa da prática financeira do Gartner. “Se você não investir efetivamente em digital em 2023, aumentará sua dívida técnica e permitirá que os concorrentes inovem mais que você em produtos e serviços digitais e conquistem o talento de que você precisa.”
Taxas de juros mais altas, escassez de talentos e transformação digital atrasada lideram os desafios de 2023
Independentemente de a economia global entrar em recessão ou não, as organizações ainda devem enfrentar o impacto de tendências como inflação, escassez de talentos e restrições de oferta global que surgiram em 2022. Certas condições mudaram, portanto, construir resiliência significa lidar com três variáveis que ameaçam pesar reduzir o crescimento e os lucros em 2023:
1. Taxas de juros mais altas:
Demanda reduzida e desaceleração econômica ameaçam o crescimento organizacional.
Custos de financiamento mais altos reduzem o ROI.
O financiamento é mais difícil de obter e justificar, pois os investidores priorizam investimentos que geram lucratividade e fluxo de caixa de curto prazo em detrimento daqueles que impulsionam o crescimento futuro.
2. Falta de talento disponível:
O talento crítico, especialmente aqueles com habilidades digitais, continua caro e escasso, apesar da grande quantidade de demissões no setor de tecnologia. Nos EUA, de forma mais ampla, a taxa geral de desemprego foi de apenas 3,4% em janeiro de 2023, uma baixa de 53,5 anos.
As pressões inflacionárias pioraram a retenção de talentos e complicaram as estratégias para pagar mais para atrair novos talentos.
As demandas dos funcionários estão mudando, afetando diretamente a oferta de mão de obra (tanto na retenção de funcionários quanto na atração de novos candidatos). Propostas de valor centradas no ser humano e modelos de trabalho flexíveis são amplamente procurados.
3. Transformação digital atrasada:
A pesquisa do Gartner mostra que 89% dos conselhos concordam que o digital é uma parte implícita da estratégia de crescimento, mas 81% relatam que não progrediram ou atingiram suas metas de transformação digital de negócios.
Os conselhos e CEOs agora esperam ver os benefícios principais ou finais dos investimentos digitais, mas muitos CIOs ainda lutam para demonstrar o valor comercial da TI.
Dois terços dos CFOs planejam aumentar os orçamentos corporativos de TI em 2023, com 29% planejando um aumento de 10% ou mais. Mas o financiamento digital ficará para trás se CFOs e CIOs não trabalharem juntos para ter uma visão de nível empresarial de como medir os resultados e o sucesso da estratégia digital.
O que vem a seguir: como diferenciar o desempenho em 2023
O manual de recessão de nove ações vencedoras que o Gartner recomendou em meados de 2022 é válido ao focar em três conjuntos de ações para executivos:
Gerencie recursos e gaste estrategicamente.
Seja ágil na proteção de talentos digitais.
Acelere as principais iniciativas digitais e tecnológicas.
No entanto, atualizamos as iniciativas individuais para focar ainda mais na necessidade de sermos proativos.
Alexander Bant é o chefe de pesquisa para CFOs no Gartner, onde seus insights de negócios são usados por 45.000 líderes na maioria do Global 500. Suas equipes de pesquisa quantificam e compartilham o que as principais empresas e seus líderes fazem de diferente para maximizar seu pessoal, processos e Tecnologia.
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