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English to Spanish: Por qué el agua embotellada es mala?
Source text - English Why Bottled Water is Bad
Buying bottled water used to be a sign of water shortages. Now we buy it come rain or shine, no joke intended.
Unfortunately, for something as simple as water there is a huge environmental waste associated with it and one which campaigners are asking us all to help to reduce.
The waste of water
Graphic: How Bottled Water is Bad for the Environment
Water quality in Britain amongst the highest in the world and yet despite rising water bills we fork out an extra £1.5 billion on buying even more water every year. That equates to an average of 41 litres per person every year.
It was not always like this though. Only a decade or less ago, if your supply had been cut off or there was a drought then you used to have a bit of a search to find bottles of water in your local store. Now our supermarket shelves are now jam packed with water from the Peak District, Wales or as far afield as the Alps.
So why is bottled water so bad?
0. There is enough oil used in the production process of water bottles in the UK to keep 17,000 cars on the road for a year.
0. About 1.5 million tons of plastic are expended in the bottling of 89 billion litres of water each year.
0. The total amount of energy used to produce and deliver one bottle of water is the equivalent of filling the same bottle a quarter full of oil.
0. Bottled water for UK consumers produces about 33,200 tons of CO2 emissions each year.
0. Only 10% of water bottles are recycled - most go to landfill. In total we have discarded more than 3 billion empty containers.
0. A quarter of bottled water bought travels up to 16,000km to reach UK consumers.
Tap water versus bottled water
In an effort to help turn consumers away from bottled water there has been a growing amount of publicity about its negative impact. However, it is difficult to argue against people drinking water because of its health benefits.
A recent campaign attempted to get round this by trying to get people to carry on drinking water but just not the branded bottled variety. The DIY Bottled Water campaign focused on the difference, or lack of, between tap water and its branded and bottled alternatives. If you could not tell the difference then it was surely time to stop buying it.
In essence it was asking consumers, why are you paying all this money for another bottle of water when you could just refill your own from the tap?
"The bottled water industry is a triumph of marketing over common sense," said the campaign's founder Joshua Blackburn. "It has become a symbol of our disposable culture at its dumbest."
"In countries such as Britain, where high quality water is literally on tap, it's time to bin the bottle."
And that is where the arguments against bottled water become so strong for environmental campaigners. We are told that we have an abundant supply of safe drinking water which we are fortunate enough to have available to us all, yet we are consuming millions of bottles of very similar water.
Are you willing to give up the bottle?
http://environment.uk.msn.com/green-living/article.aspx?cp-documentid=8691948
Author: Tom Levitt
From: MSN UK Environment
Date: September 2008
Translation - Spanish Por qué el agua embotellada es mala?
Comprar agua embotellada era un signo de escasez de agua. Ahora la compramos llueva o haga sol, y esto no es broma.
Desafortunadamente, algo tan simple como el agua está asociado a un gran desgaste ambiental que los activistas están pidiendo que ayudemos a reducir.
El desperdicio de agua.
La calidad del agua en Gran Bretaña está entre las más altas en el mundo y, a pesar de los aumentos en las cuentas, gastamos 1.5 billones de libras esterlinas comprando aún más agua cada año. Eso representa una media de 41 litros por persona por año.
Sin embargo, no fue siempre así. Sólo hace una década, o menos, si el suministro había sido cortado o había sequía, entonces había un poco más de demanda por agua embotellada en la tienda local. Ahora nuestros supermercados están atiborrados de agua del Peak District, Gales o de tan lejos como los Alpes.
Pero por qué es tan mala el agua embotellada?
• En el proceso de producción del agua embotellada en el Reino Unido, se usa petróleo suficiente para mantener 17.000 coches en la ruta por un año.
• Se gastan cerca de 1.5 millones de toneladas de plástico para embotellar 89 billones de litros de agua cada año.
• El monto total de energía usada para producir y entregar una botella de agua es el equivalente a un cuarto de la misma botella de petróleo.
• El agua embotellada para consumidores del Reino Unido emite, cada año, alrededor de 33,200 toneladas de anhídrido carbónico.
• Solamente un 10% de las botellas de agua son recicladas – la mayoría va para los aterramientos. En total, hemos descartado más de 3 billones de botellas vacías.
• Un cuarto del agua embotellada comprada, viaja hasta 16.000 Km para llegar al consumidor del Reino Unido.
Agua corriente versus agua embotellada
En un esfuerzo para alejar a los consumidores del agua embotellada ha habido un aumento de publicidad sobre su impacto negativo.
Sin embargo, es difícil argumentar contra gente que bebe agua por sus beneficios para la salud.
Una campaña reciente intentó sortear el problema tratando de conseguir que la gente lleve agua para beber pero no solo la botella de marca. La campaña Haga Ud Mismo su Botella de Agua enfocada en la diferencia, o la falta de diferencia, entre el agua de la canilla y sus aternativas de marca y embotelladas. Si no se puede notar la diferencia entonces seguramente es tiempo de parar de comprarlas
Escencialmente se les pregunta a los consumidores por qué están pagando todo ese dinero por otra botella de agua cuando se puede rellenar la vieja botella de la canilla?
“La industria del agua embotellada es el triunfo del marketing sobre el sentido común”, dijo Joshua Blackburn, el fundador de la campaña. “Se ha transformado en el símbolo de nuestra cultura de lo descartable, en lo que tiene de más necio”.
“En países como Gran Bretaña, donde agua de alta calidad literalmente sale de las canillas, es tiempo de tirar la botella a la basura.”
Y allí es, para los activistas ambientales, donde los argumentos contra el agua embotellada se fortalecen. Se nos dice que tenemos un suministro abundante de agua potable y segura que somos afortunados de estar disponible, y aún así estamos consumiendo millones de botellas de agua muy similar.
Está Ud dispuesto a abandonar la botella?
http://environment.uk.msn.com/green-living/article.aspx?cp-documentid=8691948
Autor:Tom Levitt
Extraido de: MSN UK Environment
Fecha: Septiembre 2008
I am a ful time freelance translator living and working in São Paulo, Brazil. From 2002 to the present, I work on a project basis, for a sworn translator based in London as well as for local single customers and agencies.
Some important projects done: Unicef UK - Danone Argentina - Honda do Brasil - Biolab Farmacéutica (Brasil) SGS Société Générale de Surveillance S.A. (Brazil)- Deloitte do Brazil - proofreading and editing large project on mining (working in a pool of translators).
NB: Rates are indicative and negotiable.
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