English to Spanish Other Journalism politics/journalism

how would you translate 'play to their sometimes sublimated emotions of fidelity and fear' in the following context:

millions of people, most of them republicans, define themselves politically and define others patriotically by adherence to that simple Spears standard. the Bush White House will do everything it can to identify those voters; play to their sometimes sublimated emotions of fidelity and fear..'

thanks;)