In my view, the equivalent to pautar/pautación is not 'advertise/advertisement' per se, but rather place/placement, the verb of choice in English to express what one does to actually get an advertisement out in the medium in question (print, billboard, webpage, TV, etc.).

www.ncsha.org/system/files/RhodeIslandEntry.pdf : Rhode Island Housing. "... Print ads were essential to our campaign. We placed ads in Real Estate books which covered all of. Rhode Island. English and Spanish ads were featured in ..."

https://support.google.com/adsense/answer/32856?hl=en : "Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire ...

https://books.google.com/books?isbn=0761912452 : International Advertising... John Philip Jones. "... statement of advertising objectives emerged: ... and so placements were made a month before the start of the TV campaign."

Fontenot. Association of Marketing Theory & Practice. www.amtp.org/ocs/index.php/amtp/amtp2012/paper/view/349 : "During the study period 211 ad placements were made by 72 publically traded companies during the Super Bowl. The event study analyzed ..."

https://www.whatrunswhere.com/.../WomensApparel_July2014.pdf : "...has tracked the online advertising performances of four major women's retailers: NastyGal, ASOS,. ModCloth ... 63% of all banner ads placements were made."

http://www.pautarpublicidad.com/sitio/ : "Nos integramos 100% con el cliente, trabajamos en los proyectos involucrándonos personalmente, estableciendo relaciones comerciales a largo plazo. Estamos al servicio de las empresas que nos eligen en forma permanente. Nuestro objetivo es ayudar a nuestros clientes a vender mas, comunicar, a darse a conocer, a posicionarse y a competir. Hacemos de los proyectos de nuestros clientes, proyectos propios."