Glossary entry (derived from question below)
Portuguese term or phrase:
ativações promocionais
English translation:
marketing activation
Added to glossary by
Matheus Chaud
Feb 1, 2016 17:59
8 yrs ago
7 viewers *
Portuguese term
ativações Promocionais
Portuguese to English
Marketing
Advertising / Public Relations
[A feira] reúne empresas também, instituições governamentais, patrocinadores, apoiadores em torno de Estandes, Espaços de Convivência e Áreas de ativações Promocionais, de Ensino & Pesquisa.
https://www.google.com/search?hl=en&q="Ativações Promocionai...
Thanks in advance.
https://www.google.com/search?hl=en&q="Ativações Promocionai...
Thanks in advance.
Proposed translations
(English)
4 +1 | marketing activation | Matheus Chaud |
4 +2 | promotional activations | Ana Vozone |
Change log
Feb 17, 2016 15:04: Matheus Chaud changed "Edited KOG entry" from "<a href="/profile/619078">T o b i a s's</a> old entry - "ativações Promocionais"" to ""marketing activation""
Proposed translations
+1
1 hr
Selected
marketing activation
Faz parte dos 4 A's do marketing:
http://www.portalgerenciais.com.br/composto-de-marketing-4-a...
- Análise
- Adaptação
- Ativação (ou composto promocional)
- Avaliação
Em inglês, a forma equivalente parece ser "marketing activation":
https://en.wikipedia.org/wiki/Marketing_activation
http://www.proz.com/kudoz/portuguese_to_english/advertising_...
--------------------------------------------------
Note added at 1 hora (2016-02-01 19:24:35 GMT)
--------------------------------------------------
"Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics."
(https://en.wikipedia.org/wiki/Marketing_activation)
http://www.portalgerenciais.com.br/composto-de-marketing-4-a...
- Análise
- Adaptação
- Ativação (ou composto promocional)
- Avaliação
Em inglês, a forma equivalente parece ser "marketing activation":
https://en.wikipedia.org/wiki/Marketing_activation
http://www.proz.com/kudoz/portuguese_to_english/advertising_...
--------------------------------------------------
Note added at 1 hora (2016-02-01 19:24:35 GMT)
--------------------------------------------------
"Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics."
(https://en.wikipedia.org/wiki/Marketing_activation)
4 KudoZ points awarded for this answer.
Comment: "This is what I ended up using. Thanks to all."
+2
12 mins
promotional activations
A suggestion.
--------------------------------------------------
Note added at 13 mins (2016-02-01 18:13:11 GMT)
--------------------------------------------------
More examples:
We are looking for two male students to wear our mascot costumes at a promotional activation that runs over a month.
... assist in the selection and due diligence of talent, contract structure, as well as developing promotional activation strategies for the brand around the athletes.
--------------------------------------------------
Note added at 13 mins (2016-02-01 18:13:11 GMT)
--------------------------------------------------
More examples:
We are looking for two male students to wear our mascot costumes at a promotional activation that runs over a month.
... assist in the selection and due diligence of talent, contract structure, as well as developing promotional activation strategies for the brand around the athletes.
Example sentence:
The Supermarket Group develops and implements compelling strategies in the areas of consumer marketing, lifestyle marketing, event marketing and promotional activation.
Reference:
Peer comment(s):
agree |
patricia maltez
15 hrs
|
Obrigada, patricia!
|
|
agree |
Lissandra Xavier
9 days
|
Obrigada, Liss!
|
Discussion