Glossary entry (derived from question below)
English term or phrase:
market segmentation
Slovak translation:
segmentácia trhu
English term
market segmentation
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
| 5 +3 | segmentácia trhu |
Igor Liba
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May 28, 2009 15:26: changed "Kudoz queue" from "In queue" to "Public"
May 28, 2009 15:41: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
May 31, 2009 15:54: changed "Stage" from "Submission" to "Selection"
Jun 1, 2009 06:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
segmentácia trhu
Segmentacia trhu je proces, ktorym firma rozdeluje svojich potencialnych zakaznikov (trh) na podskupiny (segmenty) s podobnymi potrebami za cielom identifikacie cieloveho trhu. (TVORBA MARKETINGOVEHO PLANU PRE FIRMU Z )
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