Glossary entry

German term or phrase:

Familienzuwachs mit System

English translation:

a welcome addition to our product family

Added to glossary by Bernhard Sulzer
May 28, 2008 14:06
16 yrs ago
2 viewers *
German term

Familienzuwachs mit System

German to English Marketing Electronics / Elect Eng Enclosures
Title of a magazine article about a new console. Subtitle: Firma xxx erweitert Pult-Serie um neues Standpult.

The company has added a new console to its "family" of consoles, very similar to other models in the range so that existing accessories from the "system" can be used. It is described as the "smaller brother" of the model introduced at a trade fair the previous year.
My attempts so far:
A new addition to the family - with a systematic approach.
Keeping it in the family? Adding to the family - systematically? Can anyone think of something
"snappy" to convey this idea of a new model with all the benefits of previous models and able to use the same accessories/fittings from the range?
Change log

May 30, 2008 15:03: Bernhard Sulzer Created KOG entry

Jun 1, 2008 10:31: Steffen Walter changed "Field" from "Tech/Engineering" to "Marketing"

Discussion

Patricia Will (asker) May 30, 2008:
Thanks to all of you for your excellent suggestions, but I'm opting for Bernhard's idea.
Ken Cox May 28, 2008:
Yeah, I think most PR types are more into unplanned parenthood (at least if you believe the popular image).
Patricia Will (asker) May 28, 2008:
Yes, planned parenthood occurred to me too, but I don't think the client would buy it!
Ken Cox May 28, 2008:
I don't suppose that 'planned parenthood' would suit? ;-)
Susan Zimmer May 28, 2008:
Hi, Patricia! I'm having a harder time with the "mit System" part, which often means "organized". Any hints on what they mean with it? Is the console well arranged? or is it meant that they're adding an additional product to the system?
Patricia Will (asker) May 28, 2008:
So perhaps something like "systematic additions to the family", to maintain the "family" theme e.g. "big brother", "family resemblance" "relationship" are all used in the text.

Proposed translations

2 hrs
Selected

a (the) perfect addition to our (product) family

a suitable addition to our (product) family
a fitting addition to our (product) family/ our/the (product) series/line of products

or: a logical add-on/addition to our/the product family



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Note added at 4 hrs (2008-05-28 18:27:05 GMT)
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a/the perfect fit for our (product) family
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Bernard, I used " a welcome addition to our product family"."
2 mins

Sytematic / System-based growth

for starters

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Note added at 3 mins (2008-05-28 14:10:12 GMT)
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I believe that the family bit may be superfluous

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Note added at 22 mins (2008-05-28 14:29:30 GMT)
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or even systematic (product) family growth if the family is compulsory
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+1
57 mins

All in the family

Maybe just something as simple as that - remember the US sitcom?
Peer comment(s):

agree Ken Cox : not bad
1 min
Thanks, Ken!
Something went wrong...
+1
50 mins

passing on the family genes

it's PR, after all...

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Note added at 1 hr (2008-05-28 15:09:14 GMT)
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At the risk of belaboring the obvious, 'mit System' in contemporary German is essentially the opposite of 'ad hoc', and it encompasses the concepts of planned, well thought out, consistent, coherent, (well) organised, and just about any antonym of 'chaotic' that you can think of.
Peer comment(s):

agree TonyTK : ... because your suggestiion contains the idea of an addition to the product family.
1 hr
Something went wrong...
+1
2 hrs

A bigger family -- The same system

HTH
Peer comment(s):

agree Susan Zimmer
41 mins
Thank you for confirming, SusieZ
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