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English to Portuguese: A new survey has listed the greatest slogans of all time. General field: Marketing Detailed field: Advertising / Public Relations
Source text - English The poll, compiled by Creative Review magazine, features brands and catchphrases ranging mostly from the 1930s to the 1990s - although one slogan dates back to 1789.
Topping the list is "Beanz Meanz Heinz". Advertising executive Maurice Drake came up with the phrase during a pub lunch in 1967.
"I find it incredible that over 40 years later it still has relevance and brand power," he said.
Copywriter Nick Asbury, one of the panellists who drew up the top 20, called Beanz Meanz Heinz "a piece of pure commercial poetry."
Heinz Beanz were launched in 1886 as "Heinz Baked Beans" and were made in Canada until 1928, when the production began in the United Kingdom. They were given their current name, Heinz Baked Beanz, in 2008.
In second place came the Nike slogan "Just Do It", first used in 1987. Ronseal's enduring slogan "Does Exactly What It Says On The Tin", launched in 1994, was ranked third.
It wasn't just advertising slogans that made the chart.
In fourth place is "Make Love Not War", a catchphrase that enjoyed huge ubiquity in the 1960s, particularly as a response to the US military action in Vietnam.
While in 12th place is "Keep Calm and Carry On", a phrase first used by the government on the outbreak of the second world war in 1939.
The oldest phrase was ranked 18th: the slogan 'Liberte, Egalite, Fraternite', coined at the beginning of the French Revolution in 1789. The next oldest hails from 1932: the phrase "Snap! Crackle! Pop!", used by Kellogg's to sell Rice Krispies, which was placed at number 16.
To compile the poll, Creative Review magazine began by canvassing the opinion of its readers online, before asking figures in advertising and design for their favourites.
A longlist was created, from which the top 20 were selected by a panel comprising copywriter Nick Asbury, Creative Review columnist and ad creative 'Gordon Comstock', and Mark Denton of COY! Communications.
Translation - Portuguese O levantamento realizado pela revista Creative Review abrange principalmente marcas e slogans dos anos 30 até os anos 90, embora um dos slogans tenha origem no ano de 1789. No topo da lista está o "Beanz Meanz Heinz". O publicitário Maurice Drake criou a frase durante um almoço em um pub no ano de 1967.
Ele acrescentou "é incrível que depois de mais de 40 anos, esse slogan ainda tenha tanta relevância e força na área da publicidade,".
O redator publicitário Nick Asbury, um dos palestrantes que formulou o top 20, chama o Beanz Meanz Heinz de "um fragmento de poesia puramente comercial."
A marca Heinz Beanz foi lançada em 1886 com o nome de "Heinz Baked Beans", e foi fabricada no Canadá até 1928, quando a produção começou no Reino Unido. O atual nome, Heinz Baked Beanz, foi dado em 2008.
Em segundo lugar vem o slogan da Nike "Just Do It" (Apenas Faça), utilizado pela primeira vez em 1987. O duradouro slogan da Ronseal "Does Exactly What It Says On The Tin" (Cumpre o que Diz na Lata), lançado em 1994, foi o terceiro colocado.
Mas não é somente de slogans publicitários que a tabela é composta.
Em quarto lugar está o "Make Love Not War" (Faça Amor, Não Faça Guerra), um slogan que desfrutou de uma enorme ubiquidade nos anos 60. A frase foi particularmente criada em resposta a uma ação militar dos EUA no Vietnã.
No 12º lugar está "Keep Calm and Carry On" (Tenha Calma e Siga em Frente), uma frase inicialmente usada pelo governo em 1939, no auge da segunda guerra mundial.
A frase mais antiga ficou no 18º lugar: o slogan "Liberte, Egalite, Fraternite" (Liberdade, Igualdade e Fraternidade), que se destacou no começo da Revolução Francesa, em 1789. A seguir, as saudações mais antigas, de 1932: a frase "Snap! Crackle! Pop!", usada pela Kellogg's para vender o cereal de arroz Rice Krispies, alcançou o 16º lugar.
Para realizar o levantamento, a revista Creative Review começou a coletar as opiniões de seus leitores pela internet, antes de pedir a opinião de publicitários e designers sobre seus slogans favoritos.
Uma longa lista foi criada, da qual 20 foram selecionados por uma reunião, composta pelo redator publicitário Nick Asbury, pelo criador de anúncios e colunista da Creative Review 'Gordon Comstock', e Mark Denton da COY! Communications.
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Bachelor's degree - UNIMEP
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Years of experience: 12. Registered at ProZ.com: Dec 2013.
Currently I am a Translating and Interpreting student (Bachelor's degree in Translation and Interpreting at UNIMEP), a Translator in the language pairs English>Portuguese-BR and Spanish>Portuguese-BR, a Proofreader and also a Subtitling Translator. My expertise fields are Business and Commerce, Marketing, IT, Human Resources, Game and Website Localization and others.
I provide services such as:
- Translation
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- Transcription
- Subtitling
- Localization
I am qualified in some of the areas I am specialized. I have a technical course in the Business area and a course in the Translation area.
I work with the mainly CAT tools used nowadays: Trados (2014), memoQ, Wordfast and Translation Workspace XLIFF Editor. I have worked in many translation and proofreading projects since I started as a professional translator.
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