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 »  Articles Overview  »  Featured Authors  »  Alexander Stasinopoulos
Alexander Stasinopoulos
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» Mastering the Art of Translating Claims in Advertisement and Marketing Texts
By Alexander Stasinopoulos | Published 11/9/2023 | Sales/Marketing Translation , Translation Techniques | Recommendation:RateSecARateSecARateSecARateSecARateSecI
Translating claims in advertisement and marketing texts requires an understanding of the source text's essence and the cultural nuances of the target audience. Prioritizing emotional resonance, brevity, and clarity while preserving persuasive techniques and benefits are essential. Testing with native speakers and staying updated on industry trends ensures effective claim translation, enabling messages to resonate and inspire action in the target audience.
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