Glossary entry

English term or phrase:

eyeballs

Spanish translation:

en términos de (medición de) audiencia

Jan 30, 2013 06:02
11 yrs ago
10 viewers *
English term

eyeballs

English to Spanish Bus/Financial Management Innovation
"While some like to quote web/mobile market sizes in terms of ****eyeballs****, page views, downloads, referrals, or hours, at the end of the day it's still about revenue. What confuses new entrepreneurs is that web/mobile markets may be multi-sided -- the users (who may not pay) may be measured in ****eyeballs****, page views, downloads, referrals, or hours, but there had better be payers who offer dollars for access to those users."

Though "ojos" or "globos oculares" are the natural translation options for the term, neither sounds right to me in the paragraph's context. Do you know of a different translation option better suited for the context?
Change log

Feb 1, 2013 07:33: Margarita Ezquerra (Smart Translators, S.L.) changed "Edited KOG entry" from "<a href="/profile/27242">tonchis's</a> old entry - "eyeballs"" to ""en términos de (medición de) audiencia""

Proposed translations

+9
1 hr
Selected

en términos de (medición de) audiencia

Saludos, Marga


[PDF]
GLOSARIO DE TÉRMINOS IAB SPAIN (1ª parte ... - e-Baqueano



www.e-baqueano.com.ar/wp.../Volumen-2-Glosario-de-Terminos-...


Formato de archivo: PDF/Adobe Acrobat - Vista rápida
de Investigación y Medición de Audiencias del IAB ha buscado varias ...... Eyeballs (Ojos): Referencia al número de personas que ven o se fijan en un anuncio ...


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Note added at 1 hora (2013-01-30 07:56:11 GMT)
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También podrías dejarlo tal cual "eyeballs" con la definición entre paréntesis (número de personas que se fijan o ven el anuncio)

Eyeballs



Referencia al número de personas que ven o se fijan en un anuncio publicitario concreto.
Peer comment(s):

agree Noni Gilbert Riley
2 hrs
Gracias Noni
agree Stefanie Guim Marce
2 hrs
Gracias Stefanie
agree Christine Walsh
4 hrs
Gracias Christine
agree Mónica Algazi
5 hrs
Gracias Mónica
agree Ligia Gonzalez
6 hrs
Gracias Hypathia
agree Patricia Honrubia
7 hrs
Gracias Patricia
agree Maria Kisic
7 hrs
Gracias María
agree Manuel Martín-Iguacel
8 hrs
Gracias Manuel
agree Stephen D. Moore : Looks like the term translates directly; good job, Marga.
1 day 8 hrs
Many thanks Stephen :) Muy amable.
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4 KudoZ points awarded for this answer. Comment: "Thanks a lot to you two !"
9 hrs

expectadores potenciales

en términos de expecatodores potenciales, páginas vistas...
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